338 posts categorized "Fundraising"

Weekend Link Roundup (November 24-25, 2018)

November 25, 2018

Givingtuesday3A weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

What role might foundations play in addressing Adverse Childhood Experiences (ACES), a significant risk factor for a variety of health and social problems across the lifespan? John Mullaney, executive director of the Nord Family Foundation, has been thinking about that for some time now and, in a post here on PhilanTopic, shares his thoughts.

Climate Change

Thirty years after The New Yorker published "The End of Nature," Bill McKibben's seminal article about the greenhouse effect, McKibben returns to the pages of the magazine with a look at what we have learned in the decades since about climate change, extreme weather, and their impact on human society. You will not be encouraged.

Education

On the HistPhil blog, Leslie Finger, a political scientist and lecturer on government and social studies at Harvard University, considers some of the implications of foundation grants to state education agencies.

Fundraising

It's not enough for nonprofits to simply thank their donors, says Vu Le, who shares twenty-one tips designed to help you and your organization be better at recognizing and appreciating the people who support your work.

On the Bloomerang blog, Terri Shoemaker, chief strategy officer at Abeja Solutions in Phoenix, Arizona, pays tribute to "the small donor. The little ones. Those generous folks that give when they can to a mailing, online, or even to your very specific appeal on social media."

Governance

Why do we still struggle with diversity, equity, and inclusion in nonprofit governance? In a piece for the NonProfit Quarterly, Dr. Elizabeth Castillo, an assistant professor of leadership and interdisciplinary studies at Arizona State University, tries to answer that question.

Innovation

Increasingly, solutions to the growing social and environmental problems we face are likely to be incubated in and by cities. One major foundation is thinking creatively about how to accelerate that process. Ben Paynter reports for Fast Company.

Nonprofits

With #GivingTuesday and the end-of-the-year giving season upon us, Wise Philanthropy blogger Richard Marker shares some practical advice about making good choices with your charitable dollars.

Beth Kanter and Allison Fine have been researching AI for Social Good and Nonprofits, and their latest monthly roundup includes links to tools as well as AI resources in the areas of fundraising, ethics, workplace impact, and social good.

Philanthropy

Janet Camarena, director of transparency initiatives at Foundation Center, sat down with Understanding & Sharing What Works: The State of Foundation Practice, a new report from the Center for Effective Philanthropy, to see what it had to say about the barriers and catalysts to developing a culture of openness in philanthropy. Here's what she learned.

In a post on the National Committee for Responsive Philanthropy blog, Reed Young, an events and webinar intern at NCRP, shares highlights of Resource Generation's Making Money Make Change conference, which brought community organizers, social justice funders, and young people of wealth and privilege together to engage in dialogue about the roots of the racial wealth divide and how they might create action plans to leverage their power and privilege to do something about it.

Racial Justice

And here on PhilanTopic, frequent contributor Kathryn Pyle considers the legacy of lynching and racial terror as portrayed in a new exhibit at Haverford College, on the Main Line west of Philadelphia.

That's it for this week. Got something you'd like to share? Drop us a note at mfn@foundationcenter.org.

How We Actually Show Our Support

November 16, 2018

ActNowbuttonRecently, after a conference panel discussion, a young woman approached me as I was leaving the stage with a request I hear often from nonprofit professionals:

"Derrick, it would be great if you could show your support by tweeting and liking what we're doing."

Now, I happened to know she was part of a good cause and genuinely cared about the people her organization was serving. But the request was a little unsettling. Did she want me to show my support for her organization? Or for the people the organization was trying to help?

Let's examine the distinction.

We can show support for a cause in any number of ways. We can quietly make a donation through Facebook or an organization's website, create a scholarship in honor of a favorite teacher, or go big and make a lead gift for a building that will have our name on it. We can sign a petition, write our representatives in Congress, share an image or post on social media, or boycott a company or product. We can even walk, run, or bike for a cause or grow a mustache for a month.

All of these are tangible displays of how we, as an individual, feel about an issue — or, more accurately, about the people affected by that issue.

What these actions are not are displays of how we feel about an organization.

Someone who wears a pink hat or shaves her head is not doing it to say, "OMG, this organization is so great!" By putting her beliefs and personal experience out there for others to see, she is standing up and proclaiming, unequivocally, "I care, and I want everyone to know I care. And I hope you'll care, too."

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What's New at Foundation Center Update (October)

October 24, 2018

FC_logoAs the change of seasons brings cooler weather, I spend more time thinking about cozying up with a good book. Here at Foundation Center, we've released a lot of new content that might make for good armchair reading material. Read on to learn more:

Projects Launched

  • We're thrilled to have launched GrantCraft's latest guide, Deciding Together: Shifting Power and Resources Through Participatory Grantmaking, a first-of-its-kind look at how funders can cede decision-making power about funding decisions to the communities they aim to serve. The guide is complemented by a suite of resources at participatorygrantmaking.org. This was a labor of love for me over the past nearly two years and I’m biased, but I really think you should read this!
  • September was Nonprofit Radio Month and a number of Foundation Center staff, including Grace Sato and David Rosado of our Knowledge Services team and Susan Shiroma of our Social Sector Outreach team, were guests on Tony Martignetti’s Nonprofit Radio show, which was broadcast to viewers across the country from our beautiful library at 32 Old Slip in Manhattan's Financial District. Be sure to check out Grace, David, and Susan talking with Tony about why data matters, community foundations, and family foundations.
  • Foundation Maps: Australia was launched at the Philanthropy Australia National Conference. A joint effort of Philanthropy Australia and Foundation Center, this interactive platform is designed to facilitate greater transparency and insights about the grantmaking practices of Australian foundations.
  • In partnership with a group of community foundation leaders, CF Insights conducted a field-wide survey of community foundation CEOs to determine the level of demand for a formalized network that would help them connect with one another on issues relevant to the community foundation field. Check out the results of the survey here.
  • Foundation Center, GlobalGiving, and GuideStar released BRIDGE (Basic Registry of Identified Global Entities) information as open data, making it easier to identify and share information about entities around the world that are working to advance social good. The launch of BRIDGE open data represents both a cross-organizational collaboration as well as a collaboration between our Data and Technology and Knowledge Services teams.
  • During this webinar, Grantmakers of Western Pennsylvania, Northeastern Pennsylvania Grantmakers, and Philanthropy Network Greater Philadelphia announced the joint launch of Pennsylvania Foundation Stats, a new online dashboard that provides a window on the philanthropic landscape in Pennsylvania as well as four distinct regions in the state.

Content Published

In the News

What We're Excited About

  • We're partnering with the Early Childhood Funders' Collaborative and the Heising-Simons Foundation on a new interactive mapping tool that will serve as a valuable starting point for funders and practitioners looking to support the learning and development of young children across the country. The tool is expected to launch in December
  • Foundation Center South doubled its Boys and Men of Color (BMOC) Executive Director Collaboration Circle funding with a $20,000 grant from the Charles M. & Mary D. Grant Foundation. The funds will support BMOC in the metro Atlanta region through a range of activities, including building the capacity of leaders and organizations, identifying and actively engaging leaders in and outside of philanthropy committed to investing in BMOC, and improving public policy in support of BMOC.
  • We'll be launching a brand-new self-paced e-learning course, How to Start a Major Gift Program, in November.
  • And we'll be participating in a panel discussion, Demystifying Nonprofit and Foundation Collaboration, at the IS-sponsored Upswell gathering in November, where we'll discuss valuable insights related to how you can create collaboration opportunities among your peers and with your grantees.

Upcoming Conferences and Events

Our staff will be attending these upcoming events:

Services Spotlight

  • 212,359 new grants added to Foundation Maps in September, of which 45,078 grants were made to 6,810 organizations outside the U.S.
  • Update Central is back in Foundation Directory Online. Register for monthly alerts to ensure you’re up-to-date on grantmaker leadership changes and new foundations.
  • New data sharing partners: Muncie Altrusa Foundation; Harry M., Miriam C. & William C. Horton Foundation; Catherine McCarthy Memorial Trust Fund; and United Way of Western Connecticut. Tell your story through data so we can communicate philanthropy's contribution to making a better world — learn more about our eReporting program.
  • 18 new organizations have joined our Funding Information Network this year, including the Puerto Rico Science Technology and Research Trust, the First Community Foundation Partnership of Pennsylvania, and the Roswell Public Library in Georgia.

Data Spotlight

  • Did you know that 8 percent of all human rights funding is granted to support civic and political participation? Funders around the globe are working to support the right to peaceful assembly, informed voting, and full participation in political processes. Explore humanrightsfunding.org to learn more.
  • In honor of Global Handwashing Day (October 15), we're highlighting the fact that more than 920 funders have made grants totaling $273 million to support basic sanitation and health education around the world. Check out WASHfunders.org to learn more about funders working to solve the world's water and sanitation crises.
  • Lastly, we completed custom data searches for Oregon State University, the ClimateWorks Foundation, the Bush School, Texas A&M University, McKinsey & Company / Minnesota Community Foundation, and California Environmental Associates (CEA).

If you found this update helpful, feel free to share it or shoot us an email. I'll be back next month with another update!

Jen Bokoff is director of stakeholder engagement at Foundation Center.

The Importance of Listening for and Sharing Stories

October 10, 2018

Share_your_story­When leaders of today's most vibrant social movements gather in a ballroom for a day to share advice and lessons learned, we ought to listen — and not just because as leaders of nonprofits competing for people's attention, dollars, and time, we should welcome opportunities to learn as much as we can about how best to apply our efforts to bring about change.

In September, leaders from the Ad Council, the Born This Way Foundation, Young Invincibles, the Transgender Law Center, the MBK Alliance, the National Geographic Society, and other organizations and causes gathered in Washington, D.C., at the Influence Nation Summit to talk about the tactics they've used in the past to move large numbers of people to take action.

Running through their remarks were two critical points that many nonprofits struggle to operationalize: 1) Listening is more important than talking; and 2) Sharing authentic stories with a compelling message is at the heart of every successful movement.

Listening is more important than talking

If you're a professional fundraiser, you've heard the admonition to focus on your donors and establish them as the "hero" of the narratives you share with supporters and stakeholders. You've been told to use "you" in your messaging instead of "we," to evoke donors' empathy by appealing to their emotions, and to assure them that whatever your organization has accomplished is due to their generosity and passion for the cause.

Imogen Napper, one of the speakers at the Influence Nation Summit, is a marine biologist and a National Geographic Sky Ocean Rescue Scholar who is focused on ridding the oceans of plastic, including plastic fibers found in clothing. Without listening to the online conversation around the topic, however, you might think Napper supports a ban on synthetic fibers in apparel. Not so. As she told attendees at the summit, "Plastic is a fantastic material as it is so versatile....Seventy percent of clothes are made of plastic. Therefore, it would be difficult and often expensive to completely avoid it." What people want instead, she said, is access to information that allows them to make informed decisions about the clothing they buy.

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Weekend Link Roundup (August 4-5, 2018)

August 05, 2018

Heatwave-europeOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Communications/Marketing

It's a little late, but we just wanted to give a shoutout to Social Velocity's Nell Edgington and her new website. Congrats, Nell — it looks great!

Diversity, Equity and Inclusion

What does it mean for funders to build power? And how can they incorporate a power-building frame to measure meaningful progress on their DEI efforts? On the NCRP blog, Caitlin Duffy, senior associate for learning and engagement at the organization, shares the insights of four leaders in the sector — Daniel Lee, Alejandra L. Ibanez, Rhiannon Rossi, and Elizabeth Tan — who recently participated in an NCRP-sponsored webinar on the topic.

As she prepared to depart the Meyer Memorial Trust after more than a decade, Director of Programs Candy Solovjovs sat down with Kimberly Wilson, the trust's director of communications, to talk about the evolution of its grantmaking.

Fundraising

News that some dictionaries have started to include an additional definition for the word literally has language purists and the word police up in arms. To which Fundraising Now's Jeff Brooks says: Like, get over it. "[L]anguage changes. And that's a good thing. Even though it means an old 'rule' gets revised now and then."

In part two of a two-part series on board fundraising for the GuideStar blog, fundraising consultant Clare Axelrad looks at the different types of stories your board members can tell and/or elicit from the prospects they approach for gifts. 

Grantmaking

A recent survey of the field by PEAK Grantmaking reveals that too few funders who collect demographic data on their grantees can articulate how they plan to use that information. On the Center for Effective Philanthropy blog, Michelle Greanias, PEAK's executive director, shares some recommendations for funders and nonprofits looking to ensure they are collecting and learning from demographic data in ways that will help increase the effectiveness of their work.

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'Skin in the Game' and the Importance of Board Giving

June 19, 2018

Skin_in_the_gameWhen we engage with new clients, we always begin with the imperative — up front and with clarity — that in order for a campaign or fundraising project to be successful, 100 percent board participation is required. Board members, as the legal stewards of an organization, must lead by example. And the impact of their participation goes well beyond the individual gifts themselves.

Nonprofit organizations rely on their boards for many things: governance and budgeting, guidance, community involvement and, of course, fundraising. Though some boards downplay the fundraising aspect, we believe it's essential that each board member be an active participant in ensuring the financial health of the organization on whose board they serve. The boards that waffle on this target by not articulating a clear expectation upfront are the ones that most often fall short of their fundraising and leadership goals. In fact, the majority of successful organizations report high board giving rates, while studies have found that board giving is more positively correlated with overall fundraising success than any other single factor.

Many boards have mandatory giving policies. According to a recent BoardSource survey, 68 percent of nonprofit organizations have a policy requiring board members to make a personal contribution on an annual basis. Some boards have a "give or get" policy that allows board members to either give a personal gift or to raise funds from family and friends equal to the amount of the required gift. We prefer a "give and get" approach, obligating a board member to lead with a personal investment and inspiring others by saying "join me," rather than outsourcing that responsibility to others.

Not every board has a policy that requires board giving. For those that do, the process is straightforward and requires a simple call to remind board members of their obligation. The process of new board member recruitment and orientation should include an early and candid conversation about fundraising expectations and financial obligations. Board leadership must set a good example by giving first and publicly announcing their gift as a way to encourage others.

Of course, board members may feel unmotivated to give, for any number of reasons. They might not understand why their contribution is necessary. Compared to major gifts, annual gifts from individual board members might seem inconsequential. If board giving is not a precondition of board membership, some board members may feel uncomfortable broaching the topic and will avoid asking because they feel embarrassed; they don't want to feel like they're pressuring their fellow board members, or stretching them beyond what they are able to do. Others may feel that contributing their time is sufficient and a gift isn't necessary. (While time is valuable, the giving of actual dollars by board members is important to the financial health of nonprofits and creates a culture of giving that may not develop otherwise.) 

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Weekend Link Roundup (June 9-10, 2018)

June 10, 2018

Justify_belmontOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog.... 

Advocacy

On the CEP blog, Tim Delaney, president and CEO of the National Council of Nonprofits, wonders how "the 501(c)(3) community expect[s] different policy results if [it] continue[s] to ignore the urgent need to protect our common interests through defensive policy work? That's not an academic question," adds Delaney. "Right now, serious policy threats loom over foundations and nonprofits and demand immediate and aggressive pushback...."

Fundraising

Facebook -- remember them? -- has made it easier for people, companies, celebrities, and others to raise money on its platform. Fast Company's Melissa Locker explains.

Can nonprofits use design thinking to improve their fundraising results? Absolutely. Kathleen Kelly Janus, a social entrepreneur, author, and lecturer at the Stanford Program on Social Entrepreneurship, explains.

Giving

"Regrettably, [it is still common to] hear researchers and media equate generosity with individuals' or groups' formal charitable giving — that is, giving in, to, through, or for a charitable organization," writes Paul Schervish, retired founder and director of the Center on Wealth and Philanthropy at Boston College. But, adds Schervish, "[f]ormal giving is just one aspect of generosity — and when looked at historically and globally, not the most pronounced."

Health

In a post on the Commonwealth Fund's blog, Timothy S. Jost, an emeritus professor at the Washington and Lee University School of Law, explains how a new Trump administration court filing could lead to denial of coverage or higher premiums for the estimated 52 million Americans with preexisting conditions.

Higher Education

Is higher education in a bubble? And what does the future hold if higher ed's trajectory is "less of a sudden pop and more of a long, slow slide, and we are already on the way down?" Adam Harris reports for The Atlantic.

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If You've Met One Foundation...You've Met One Foundation

June 08, 2018

Grant_application_for_PhilanTopicWriting grants is a lot like dating. Just because something worked in one relationship doesn't mean it's going to work in the next. Each relationship is unique, unpredictable, exciting, and...sometimes heartbreaking. And when we write a grant proposal, we have to be vulnerable but still present our best qualities. Ready for some foundation dating advice?

Because every foundation is unique, there are two critical components of success to grantwriting that have nothing to do with how well you craft your proposal — research and cultivation. Or in dating terms, getting to know you and courting.

First, you have to research the foundation. If you were dating, this would be like checking out someone's online profile. A grantwriter, instead, checks out the foundation's profile in Foundation Directory Online and spends some time with its 990-PFs. If the foundation issues publications, you'll want to flip through them and take note of the terminology the foundation uses and its stance with respect to your issue. If the foundation has a website, read through the program guidelines, application information, and any FAQs on the site.

As you do, keep an eye out for the foundation's preferences and restrictions. What has it funded in the past and at what level? A quick review of its tax returns (those 990-PFs) should give you a good sense of its giving patterns. One of my favorite things about Foundation  Directory Online is its mapping feature, which allows you to suss out whether a foundation has ever made a grant to a nonprofit in your city, county, or district, as well who the grant went to and the grant amount. Powerful information. It's like peeking into someone's dating history and learning how long the relationship lasted and how serious it was!

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Are You Too Predictable?

May 28, 2018

Yes-n-maybeEarlier this month, I got the kind of call that so many donors get from the organizations they support.

"Derrick, great to hear your voice. It's been a while. I'd like to sit down and share an update on our work, get your thoughts on our progress, and see if you’d be interested in talking about ongoing support."

This from an organization that calls me once a year. Like clockwork. The first week of May — just in time for the organization's fiscal-year-end close.

I know what you're thinking. Shame on them for calling just once a year. But actually, the decision to call annually was at my request. Before I made the request, they would send someone to visit with me over coffee two or three times a year, and we would always have the same conversation:

  • How is my family
  • How is work, and have I traveled to any new destinations lately
  • Quick update on his or her family
  • Quick update on what's new at the organization
  • Update on my last gift and how my dollars were used
  • Earnest request for a gift renewal

Not that there's anything wrong with that kind of exchange or the topics we covered. It's just that it's the same each and every time. As in: predictable. 

It's not really a surprise, because the organization itself is stable, efficient, and reliable. I expect a certain level of impact no matter what I do or how much I give. If I give X, I'll get Y 99 percent of the time.

Which is wonderful for donors who are looking to back sure things — and donors who want their donations to result in predictable programmatic impact. I honor and wholeheartedly support that position. I want that, too.

But the problem with being a predictable organization is that you may wind up being taken for granted. And let's face it, not all donors are looking for predictable. Some donors are attracted to new, different, and out-of-the-box. It's the way they're wired.

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Weekend Link Roundup (May 26-27, 2018)

May 27, 2018

Memorial-day-reduxOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Civil Society

You don't want to, but you know — for the sake of our democracy — that you should. Talk, that is, to people you don't agree with. John Gable, CEO and co-founder of AllSides.com and AllSidesForSchools.org, shows you how.

Climate Change

Nonprofit Chronicles blogger Marc Gunther offers a hard look at "climate philanthropy" — and "the way in which the groupthink of big climate funders has helped to give us a U.S. climate movement that is neither driven by evidence nor politically powerful."

Education

The 2017 National Assessment of Educational Progress (NAEP), often referred to as "the nation's report card," has been released, and on Valerie Strauss' Answer Sheet blog, Carol Burris, executive director of the Network for Public Education, a nonprofit education group advocating for traditional public schools, looks at what some reformers have said about NAEP scores in the past and compares them to what they said this year.  

Fundraising

In a guest post on the Center for Effective Philanthropy blog, Amy L. Cheney, president/CEO of Crayons to Computers and formerly vice president for giving strategies at the Greater Cincinnati Foundation, reminds fundraisers that in this uncertain environment, "building relationships with donors will continue to be critical," as will remembering that "a donor must believe in the cause and feel that the organization’s values affirm and strengthen her own."

Health

"At the core of the nation’s drug pricing problem is one fundamental fact," writes Commonwealth Fund president David Blumenthal. "Drug companies enjoy government-sanctioned and -enforced monopolies over the supply of many drugs."

Inequality

The big takeaway from a St. Louis Fed report based on demographic and financial information provided by 6,254 families? Your income and overall wealth-accumulating power are strongly influenced by your parents' race and whether they went to college. Jenny McCoy, a Boulder-based journalist, reports for the Colorado Trust. 

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What's New at Foundation Center Update (May)

May 17, 2018

FC_logoThe flowers are blooming (and allergies raging!), and Foundation Center work is springing ahead through conferences, webinars and trainings, and new data collection efforts. I’m back in NYC for a few days to catch my breath, enjoy the noisy (in a good way) birds, and fill you in on the many exciting things we were up to in April:

Projects Launched

  • As part of our ongoing #OpenForGood campaign, we launched a new GrantCraft guide, Open For Good: Knowledge Sharing to Strengthen Grantmaking, which explores how funders can open up and share their knowledge with the rest of the social sector, and beyond. And to recognize funders that are already knowledge sharing champions, we also launched the inaugural #OpenForGood Award at the recent GEO conference. (Congrats, GEO, on twenty years of strengthening the philanthropy field!) To nominate a foundation for our new award, visit: http://foundationcenter.org/openforgood.
  • Foundation Center's Knowledge Services staff continue to help the Council on Foundations field its annual Grantmaker Salary & Benefits Survey, which provides the sector with data on staff composition and compensation of U.S. grantmakers. Council members and non-members with paid full-time staff are invited to complete the survey by May 25, so there's still time to participate and receive access to salary benchmarking reports generated from the data collected.
  • We released our second Ghana report, which synthesizes the key outcomes from the Ghana Data Strategy and Capacity Building Workshop hosted by Foundation Center and the SDG Philanthropy Forum in November 2017. The meeting was part of our broader agenda to support the Ghanaian philanthropic sector in the areas of data capacity, collaboration, and effective grantmaking.
  • We launched two leadership series papers on GrantCraft about where power sits in philanthropic practice — From Words to Action: A Practical Philanthropic Guide to Diversity, Equity, and Inclusion, by Barbara Chow; and How Community Philanthropy Shifts Power: What Donors Can Do to Help Make That Happen, by Jenny Hodgson and Anna Pond. Both papers encourage funders to rethink their relationships with grantees, partners, and each other and consider what they can do to foster greater inclusivity and give more power to those who lack it.

Content Published

What We're Excited About

  • We closed our annual CF Insights Columbus Survey. Look for the report coming this June. Learn more about the survey here.
  • We just relaunched our beloved website for the social sector, grantspace.org! The site’s new and improved design makes it easy to navigate to trainings and find Foundation Center locations in your region, and you can also explore hundreds of free topical resources to build your own knowledge and capacity — from anywhere in the world!

Upcoming Conferences and Events

Our staff will be speaking at these upcoming events:

Data Spotlight

  • 356,898 new grants added to Foundation Maps in April, of which 14,423 grants were made to 2,444 organizations outside the U.S.
  • New data sharing partners: Community Foundation of Sarasota County, Inc.; Doris Duke Foundation for Islamic Art; Fay Fuller Foundation; Deaconess Foundation; Otto Bremer Foundation; and Stranahan Foundation. Tell your story through data so we can communicate philanthropy's contribution to making a better world — learn more about our eReporting program.
  • Year-to-date we’ve answered more than 3,000 questions via our live Online Librarian chat service.
  • Foundation Directory Online recently launched new Recipient charts! Quickly gain key insights on more than 500,000 individual Recipient profiles. You can also search 140,000 foundation profiles and over 11 million grants.

If you found this update helpful, feel free to share it or shoot us an email! I’ll be back next month with another update.

Jen Bokoff is director of stakeholder engagement at Foundation Center.

A Quick Guide to Digital Marketing for Nonprofits

May 02, 2018

Dig-marketingDonating to charity has changed for the better over the last few years. These days, pretty much everything takes place online, and giving to charity or supporting a good cause is no different. Which is why charities and nonprofits hoping to stand out had better have a robust online presence.

There are lots of ways to do that, but here are a few basics your organization should be thinking about:

1. Email marketing. Email is one of the best ways to reach supporters and potential donors. Whether your goal is to boost the number of subscribers to your newsletter, keep supporters and volunteers up to date on recent developments, or kick off a fundraising campaign, email is one of the least expensive and most effective ways to do it.

But it's important that your email content and presentation be engaging. Emails that consist of big chunks of dry text and cliched images are more likely to hurt than help. Try to send two but no more than four emails a month — and don't forget to include a CTA (call to action)! (You’d be surprised how many organizations don't.)

One good solution for those just getting into email marketing is MailChimp, an email marketing platform/service that makes it easy to format and structure your email newsletters for maximum impact.

2. Social media presence. Social media has changed the world — mostly for the better. It's a great tool for charities and nonprofits, not least because platforms such as Facebook, Twitter, Instagram, and Pinterest make it easy to share all sorts of campaign materials. With a few lines of code, you can also add social sharing buttons to your website and emails. Why is that important? The more people who follow you, the more donations you're going to receive!

3. Donation pages. Your organization's donation pages should be clear and to the point. People just don't have the time to comb through paragraphs of information and instructions — you want to make it as easy for them to donate to your organization online as it is to purchase a book or a buy pair of socks.

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In the Wake of Tax Reform, Nonprofits Are Counting on Strong Economic Performance

April 26, 2018

Fotolia_5090081_SAs soon as the Tax Cuts and Jobs Act of 2017 was signed into law, companies, nonprofit organizations, individuals, and accountants began to scramble to determine what it meant for them. Coming at the end of an historic year for the stock market, the legislation was expected to further fuel the market's dramatic rise — and it did, for a time. Whether the trend will continue through the end of 2018 remains to be seen.

One way or the other, one sector that will be affected is philanthropy. On its face, the near doubling of the standard deduction for individuals and couples means that significantly fewer filers will itemize their deductions, reducing an important incentive to give. We may not know the full impact on charitable giving for several years, but for 2018 and 2019 philanthropic organizations could certainly benefit from greater clarity with respect to the legislation and its provisions.

If the economic momentum we saw in 2017 continues through the end of 2018, it will be tough to argue that tax reform had nothing to do with stepped-up economic growth and strong fundraising results. The doubling of the standard deduction and the loss of the tax incentives that come with itemization undoubtedly will dampen giving by some households, but the overall economic gains will offset those losses. Furthermore, as corporations benefit from substantially lower tax rates and foundations' endowments benefit from stock market gains, their grantmaking is likely to remain robust and even increase. So in this “high growth” scenario, philanthropy is likely to be unaffected.

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Weekend Link Roundup (April 14-15, 2018)

April 15, 2018

Uncle-sam-taxesOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

Lincoln Center president Deborah L. Spar, who left the top job at Barnard College to helm the performing arts mecca, has decided to step down after only a year. Robin Pogrebin and Michael Cooper report for the New York Times.

And across the East River, the Brooklyn Museum has come under fire for its decision to hire a white woman, Kristen Windmuller-Luna, as a consulting curator for African art. Alex Greenberger reports for ArtNews.

Civil Society

Writing in openDemocracy's Transformation blog, Vern Hughes, director of Civil Society Australia, suggests that the problem with the public and private sectors' "embrace of ‘civil society’ is that it bears little resemblance to what civil society actually is or means. Most of civil society is not constituted formally or headed up by a CEO," adds Hughes. Indeed, "[j]ust 40 years ago, very few not-for-profits or charities had CEOs at all: that term was associated with the corporate sector, and few community groups or charities had even contemplated mimicking the language and culture of such a different sphere. But in just four decades all this has changed, and it has changed at an extraordinarily rapid rate, with very little public discussion or scrutiny of the enormity of the organizational transformation involved and its social and political impact."

Roused by certain statements made by Mark Zuckerberg during his testimony to Congress earlier this week, Philanthropy 2173 blogger Lucy Bernholz shares some thoughts about the often-unappreciated role that civil society organizations and nonprofits play in curating and moderating content for the Facebooks of the world.

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Weekend Link Roundup (March 24-25, 2018)

March 26, 2018

March for our lives_900Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Corporate Social Responsibility

In a post on Tech Crunch, Benetech founder Jim Fruchterman applauds BlackRock founder Larry Fink's decision to call out corporate America for its profits-only mindset. In a letter delivered to the CEOs of some of America's largest companies, Fink warns that record profits are no longer enough to garner BlackRock’s support. Instead, "[c]ompanies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.” And two ways they can start to do that, adds Fruchterman, is to 1) put people before algorithms, and 2) treat diversity as their greatest asset.

Fundraising

Is perfectionism hampering your organization's fundraising efforts? "Instead of pursuing perfection," writes Forbes contributor David King, "set your sights on recognizing when good enough is good enough, and start making real progress on your [next] campaign."

What's the best way to get donations from millennials? Moceanic's Sean Triner shares some tips designed to help you "get them while they're young."

Giving

"Charitable giving is not like buying shares of stock or being a venture capitalist," writes Alan Cantor in a new essay on the Philanthropy Daily blog. Whereas "[i]Investors want to know about market conditions, debt ratios, and market share," it is "fiendishly difficult to come up with those kinds of measures for charitable organizations...."

With the federal deductability of state taxes a thing of the past, should high-tax states like New Jersey start thinking about creating a state charitable deduction? The Community Foundation of New Jersey's Hans Dekker thinks so.

Grantmaking

Have you ever taken the time to think about how your funding portfolio might look if your RFP process was designed to be more equitable and inclusive? On Foundation Center's Transparency Talk blog, E.G. Nelson, community health and health equity program manager at Blue Cross and Blue Shield of Minnesota's Center for Prevention, explains how a recent equity scan conducted by the center led to changes in its RFP process.

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Quote of the Week

  • "Ignorance and prejudice are the handmaidens of propaganda. Our mission, therefore, is to confront ignorance with knowledge, bigotry with tolerance, and isolation with the outstretched hand of generosity. Racism can, will, and must be defeated...."

    — Kofi Annan (1938-2018)

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