369 posts categorized "Fundraising"

How Philanthropy Can Benefit From Tapping Into Instagram Communities

January 13, 2020

Instagram_logoJudging from media coverage and online conversations, it's clear we're living in a time of heightened social consciousness ("wokeness"). Whether that sentiment is driven by genuine concern for the fate of the planet and the welfare of others or a simple desire to be part of a collective is unimportant: people being willing to live less selfishly is a good thing.

That said, changing attitudes and ways of seeing the world don't automatically translate into economic or cultural impact. If we hope to drive meaningful action and change the world, this emerging way of seeing things needs to be broadened, deepened, and communicated as widely as possible. And the key to all that is social media.

When you strike the right tone and activate the right influencers, social media can transform a disparate group of strangers into a unified force for good. And if you were asked to pick one social media platform to focus your organization's resources on, it would have to be Instagram. While the image-friendly platform doesn't have the broad reach of Facebook, it's a powerful platform in its own right and has been growing in popularity, especially among millennials and their younger siblings.

Intrigued? Here are some things to keep in mind as your organization starts to think about using  Instagram to bolster its social-change efforts:

Images drive emotion. Fundraising campaigns typically struggle to gain traction when they rely on text-based messaging alone: even the most persuasive prose can feel removed from matters of life and death, and while it's possible to read about and empathize with the plight of someone living in poverty, too often most of us simply read those appeals and put them aside before getting on with our business.

Knowing this is how most people respond to text-based appeals, charities have learned the value over the years of incorporating imagery into their appeals, whether still photos, videos, or both. If a picture is worth a thousand words, just one powerful photo of a person in need can spark the kind of emotional response from a potential supporter that ultimately leads to action.

Imagery can also be used to illustrate data points and key statistics in ways that make often lifeless material come alive. One of the classic techniques is to combine an affecting image with a dark overlay and an associated statistic rendered in bold text. When done well and shared on Instagram, such an image can easily go viral and spread to other social media platforms.

Community = donations. As persons of average means in an era of billionaire philanthropy, many of us feel disaffected and powerless. Yes, we might have the resources to help one person, but what can any of us do about the root causes of urgent social or environmental problems? It can be all too easy to throw up our hands and trust (or hope) that folks with the money to make a big difference will do so.

In recent years, however, we've seen crowdsourcing emerge as a an important fundraising tool — and a way to bring lots of geographically dispersed individuals together to change things for the better.

On Instagram, crowdsourcing campaigns should focus on the simple experience of supporting a cause and sharing it with others. The best way to do that is to use engagement-building posts designed to get your followers invested in watching the campaign grow as more people get involved. When someone on Instagram sees people they're following donating to and supporting a cause, it makes them want to jump on the bandwagon. Rare is the person who doesn't want to be known as and acknowledged for being compassionate, so take advantage of your followers' generosity and be sure to amplify their posts in support of your cause.

Live video can humanize your supporters. Thanks to Instagram Live (live streaming on the platform) and IGTV (an associated app that allows you to save hour-long videos to the platform), Instagram has become a useful tool for the production and distribution of live video, which  can go a long way in terms of communicating authenticity. After all, prerecorded videos with high production values and a lot of polish look great but often feel cold and soulless.

Presented in the right way, live video pushes social media users to see your donors and supporters as people like them. It favors unscripted testimonials over canned statements and formulaic pledges — spontaneity instead of contrivance.

It's also great for answering questions from a curious (and relatively young) follower base. Because there are so many outlets and options for charitable giving, people will always want to know one thing above all others: Why should I support your charity or cause instead of another? Hosting a live Q&A gives you an opportunity to tell people, face-to-face, why your organization or cause is deserving of their support and develop a personal connection to them at the same time.

For anyone with an important message to convey, social media in general, and Instagram in particular, is the place to be in 2020. With its tremendous reach, focus on strong visuals, and robust support for live video, Instagram is a fantastic tool for  creating engagement with your issue or cause and mobilizing supporters. If you're not using it, now is the time to get started!

Rodney_Laws_EPIO_for_PhilanTopicRodney Laws is an editor at Ecommerce Platforms, a website that evaluates ecommerce platforms and provides ecommerce business advice.

Weekend Link Roundup (January 4-5, 2020)

January 05, 2020

5W4htUpm6GwJkWfemfytV4-1024-80Happy New Year! Before you get back to work for real, check out our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

To see what climate change could portend for ordinary Americans, look no further than California, where over the last decade, as the Los Angeles Times' Deborah Netburn writes, "[t]he wildfires were more destructive. The drought was the longest on record. And the storms, when they finally came, unleashed more water than [the] dams could contain."

Fundraising

Ready for another year of fundraising? Future Fundraising Now's Jeff Brooks wants to help and has pulled together a list of his favorite fundraising blogs

And fundraising expert Pamela Grow shares eleven things you can do to make 2020 your most successful fundraising year yet.

Giving

Nonprofit Chronicles blogger Marc Gunther shares the thinking behind the charitable donations he and his wife, Karen, made in 2019.

In an op-ed in the Chronicle of Philanthropy, nonprofit CEOs Alejandra Castillo, Susan Dreyfus, James Firman, Brian Gallagher, Gail McGovern, and Jonathan Reckford make the case that, after nearly two years of data, the evidence is clear: charitable giving is down, and changes in the 2017 tax law are to blame.

Global Health

There are only eight organizations on charity rating site GiveWell's list of top global charities and one of them is the San Jose-based Fistula Foundation. In a new post on the GiveWell blog, Catherine Hollander updates the organization's work on the foundation, which it continues to consider "a top charity contender."

Health

Commonwealth Fund president David Blumenthal (with research help from Gabriella Aboulafia) reviews the top developments in health care in 2019 on the fund's To The Point blog. 

Higher Education

"In the modern university, all sources of money, be they gifts from donors, corporate grants, or investments, can be tainted in some way.... [And] students, faculty members, and alumni...are demanding that universities take responsibility for their role in laundering wealthy philanthropists’ reputations and allowing outside influence on research." But are they? Nell Gluckman, a senior reporter at the Chronicle of Higher Education, takes a closer look.

International Affairs/Development

On the HistPhil blog, Álvaro Morcillo Laiz, a scholar of international relations, considers "U.S. foundations’ funding of education, the elaboration of statistics, and human rights activism in Latin America as producing public goods." 

Nonprofits

In a post on the Charity Navigator blog, Michael Thatcher, the nonprofit ratings organization's president and CEO, looks back at the things he and his team achieved and learned in 2019, and what they have planned for 2020.

Philanthropy

On the Candid blog, Larry McGill, our vice president for knowledge services, shares findings from a survey of six hundred and forty-five of the largest U.S. foundations conducted in early 2019 that asked if they had changed their funding priorities in 2017 and 2018 as a result of the 2016 presidential election. Check out Larry's post to learn more.

Social Good

And writing on the Equities.com site, Thomas Kostigen explains why he thinks impact investing is likely to become a bigger fact in the financial services and  money management worlds in 2020.

(Image: @ NASA EOSDIS)

That's it for now. Drop us a line at Mitch.Nauffts@Candid.org if you have something you'd like to share. And Happy Thanksgiving to all! We'll be next Sunday with another roundup.

Most Popular PhilanTopic Posts in 2019

December 27, 2019

Happy-new-year-2020-red-text-background_1017-21971We're all living on Internet time these days, which is maybe why 2019 seemed to speed by in record time. Before we close the books on another year — and the decade of the teens — we thought it would be fun to look back at the most popular posts on the blog, as determined by your clicks, over the last twelve months. Included are oldies but goodies by Thaler Pekar, Nick Scott, Allison Shirk, and Gasby Brown; a couple of thirty-thousand-foot views of philanthropic giving by Larry McGill, Candid's vice president of knowledge services; new (in 2019) posts Jessica Johansen and NCRP's Aaron Dorfman; and a great review of Edgar Villanueva's Decolonizing Wealth by our colleague Grace Sato. From the team here at PND, best wishes for a happy and healthy New Year!

Interested in contributing to PND or PhilanTopic in 2010? We want to hear from you! Drop us a note at Mitch.Naufts@Candid.org.

Weekend Link Roundup (December 21-22, 2019)

December 22, 2019

48159486-boughs-of-holly-for-christmas-decorationWe're back with a special solstice edition of our roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Animal Welfare

Marc Gunther continues his series of exposes of bad behavior in the animal rights field with a piece about Jenny Brown, the co-founder and former executive director of the Woodstock Farm Sanctuary in High Falls, New York.

Criminal Justice

In a post that originally appeared on the Heinz Endowments' blog, Heinz Endowment president and Center for Effective Philanthropy board chair Grant Oliphant examines some of the myths and fears behind the system of mass incarceration that has characterized American criminal justice for the last forty years.

Fundraising

With a handful of working days left in the year, lots of folks are feeling overwhelmed, panicky, and guilty. Instead of giving in to negative feelings, Kris Putnam-Walkerly tells her clients "to get clear on their top three priorities, block out time on their calendar to tackle their priorities, and get them done." It's good advice, she adds, any time of the year.

On the theory that good advice is better received late than never, check out Vu Le's sample annual appeal letter before you close the books on 2019.

Health

On the Robert Wood Johnson Foundation's Culture of Health blog, Monica Hobbs Vinluan looks at an RWJF-supported multi-state initiative that explores how programs and policies can be integrated to make it easier for all families to thrive.

Philanthropy

Writing on the HistPhil blog, Gara LaMarche, president of the Democracy Alliance and the former head of U.S. Programs for the Open Society Foundations and president of Atlantic Philanthropies, reflects on the importance of serendipity in philanthropy.

On the NCRP blog, Walter Howell, a senior consultant, and Lauri Valerio, communications manager at Community Wealth Partners, share four questions that funders should "sit with" as they learn to let communities lead.

Fingertip giving, humane tech, philanthrosophizing, and billionaire are a few of the words on Lucy Bernholz's list of the top buzzwords for 2020. Check out the Chronicle of Philanthropy for the rest and Lucy's always-interesting explanations.

On the Alliance magazine blog, Daniel Ferrell-Schweppenstedde and Cleodie Rickard, policy manager and policy and public affairs executive, respectively, at the Charities Aid Foundation, share highlights of a recent Alliance panel discussion dedicated to feminist philanthropy. Questions discussed at the event included: What is feminist philanthropy? How does it differ from purely funding women and girls? What role do women’s funds play? And how can the sector achieve gender equality?

Transparency

"Strong systems for financial transparency and accountability on both sides of the funding process are critical for organizations to achieve their programmatic goals," writes Skyler Badenoch, CEO of Hope for Haiti, on Glasspocket's Transparency Talk blog. For donors, that means being transparent about what they want to fund, and why; investing in strategic partnerships and giving greater consideration to multiyear funding; and insisting on good governance, accountability, and transparency in the organizations they decide to fund. Check out the rest of Badenoch's post for more good advice.

That's it for now. Drop us a line at Mitch.Nauffts@Candid.org if you have something you'd like to share. And Happy Thanksgiving to all! We'll be next Sunday with another roundup.

Brand Awareness and Your Nonprofit

December 19, 2019

BRAND-AWARENESSIn 2018, Smithsonian Magazine called March for Our Lives, a student-led mass demonstration against gun violence that took place In Washington, D.C., "the most powerful American youth movement in decades." In 2019, March for Our Lives and the movement it catalyzed could not be found among the top five movements of interest to young Americans in a nationally representative sample of eighteen- to thirty-year-olds (Influencing Young America to Act 2019).

The lesson? Never assume others know about your cause or the work you are trying to promote.

Why is awareness important?

As I often tell organizations, the challenge for cause and movement leaders is not to get constituents to regurgitate a brand statement that reinforces work they're already engaged in; it's to connect a cause to the "zeitgeist" in a way that makes it impossible to forget.

Put another way, the fundamental challenge for any cause leader is to help people understand why it's critical they pay attention to your issue — and to keep them paying attention.

The importance of awareness

It's often the case that our messaging doesn't bring new people to our organization or cause but instead builds loyalty among those who already support it. To bring new supporters to the cause, on the other hand, awareness of the issue is imperative.

Needless to say, the fact that the people with whom we work or who support our cause tend to be passionate about our issue can give us a false sense of its importance to the public. In addition, most of us live in filter bubbles that limit our information consumption to items we completely (or mostly) agree with and/or that are relevant to our work. Which is why we're often surprised when others don’t exhibit the same level of awareness of our issue as we think they should.

It makes sense, therefore, that awareness campaigns are at the top of most organizations' communications wish lists — and why so many organizations get "false positives" when they attempt to measure awareness of their issue or cause.

Simple awareness isn't enough

Iowa Writers Workshop founder and mass communications scholar Wilbur Schramm popularized the idea that a message has no meaning beyond that given it by the sender and receiver. In other words, each person makes it personal to him or herself. The sender’s experience, biases, language, etc. influence the outgoing message, while the same happens on the receiving end. And without feedback from the recipient, the sender cannot be certain the message was received as intended.

The research we conducted for Influencing Young America to Act 2019 confirms that the most successful journey from awareness to action involves the personal. When a cause resonates with an individual in a way that is truly personal, he or she is more likely to take action.

Issue campaigns can (and frequently do) miss the mark, however. Organizations often push out information about their issue in terms that are broad and general: "Overdoses involving opioids killed more than 47,000 people in 2017, and 36 percent of those deaths involved prescription opioids."[1] While interesting from an industry or public-health perspective, this kind of approach tends not to be that effective because it doesn't give the person on the receiving end a reason to take action. To truly be effective, the message should echo the kind of bold messaging deployed by the Truth Initiative in its recent opioid campaign: "You can become addicted to opioids after just three days." The statement makes a direct connection to the receiver's personal behavior with a meaningful, informative fact-based claim: opioid overdoses may happen to other people, but you could become addicted to opioids before you know what hit you.

Informing vs. inspiring

Is there a difference between inspiring and informing donors? You bet.

You inform supporters when you:

  • Connect a message or fact to a personal choice they can make (e.g., changing one's own behavior).
  • Explain how their support (activism, personal behavior, giving, volunteerism) matters to those that are being affected and/or served.

You inspire/empower supporters when you:

  • Persuade them to put themselves in the shoes of a member of the target population and, in so doing, give them a reason to act.
  • Reinforce the "power" the individual has to act and affect change personally, for and with others.

When you first share a message, story, or campaign with the general public, be sure to convey the "relatability" of your issue. Over time, your job will be to move individuals who are interested in your issue along a continuum from familiarity with the issue, to familiarity with your organization, to deeper awareness of your cause and the actions they can take on a regular basis to support it. I'm not saying it will be easy, but the extra work required will pay off in the long run.

From all of us at Cause & Social Influence, we wish you Happy Holidays and a safe and peace-filled New Year!

Headshot_derrick_feldmann_2015Derrick Feldmann (@derrickfeldmann) is the author of Social Movements for Good: How Companies and Causes Create Viral Change, the founder of the Millennial Impact Project, and lead researcher at Cause and Social Influence.

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Notes

[1] Centers for Disease Control and Prevention, https://www.cdc.gov/drugoverdose/data/index.html

 

Weekend Link Roundup (November 23-24, 2019)

November 24, 2019

Cornucopia-166186079-592c3f2b3df78cbe7e6c4135And...(long pause)...we're back with our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Democracy

It’s been thirty years since the Berlin Wall fell, inspiring a democratic awakening across Central and Eastern Europe. What lessons does the end of the Cold War offer for the next generation of reformers? On the Open Society Foundation's Voices blog, Tim Judah reflects on his own experience and talks to activists in Hungary, Romania, Slovakia, and the Czech Republic about where they were in 1989 and their hopes for the future

Diversity

What is "equity offset" and why should you care? Nonprofit AF's Vu Le explains.

Education

On the GrantCraft blog, Anne Campbell, an assistant professor at the Middlebury Institute of International Studies, finds lots to like about Scholarships for Change, a new online resource created by our talented colleagues here at Candid.

Fundraising

If you're still fundraising on bended knee — well, stop it. Social Velocity's Nell Edgington explains why in the new year you need to think about "making your ask from a place of true worthiness, true value, and true equality."

Giving

Effective altruism site GiveWell is offering matching funds to any donor who hears about the organization's work via a podcast ad campaign it is running. Learn more here.

Grantmaking

As she prepares for the next stage of her career in philanthropy, Michelle Greanias, who recently ended her tenure as executive director of PEAK Grantmaking, reflects on what she has learned over the last eleven years.

On the Transparency Talk (Glasspockets) blog, Claire Peeps, executive director of the Los Angeles-based Durfee Foundation, explains why its important for a foundation, even a leanly staffed foundation like hers, to keep the door open to all kinds of nonprofits.

Health

Citing research and resources that demonstrate the critical connection between health and rural economic development, Katrina Badger, MPH, MSW, a program officer at the Robert Wood Johnson Foundation, and Katherine Ferguson, MPA, associate director of the Aspen Institute Community Strategies Group (CSG), argue that we need to rethink how we invest in rural America and the way we approach health and equity across its diverse communities.

Nonprofits

Is your nonprofit measuring the things it should be measuring? Is it measuring anything at all? On the Candid blog, Steven Shattuck, chief engagement officer at Bloomerang and executive director of Launch Cause, walks readers through the five key performance indicators that every nonprofit should be measuring.

Over the last three weeks or so, the National Committee for Responsive Philanthropy has been announcing the winners of its 2019 Impact Awards. Check out these links to learn more about the Emergent Fund, Unbound Philanthropy, the Libra Foundation, and the Marguerite Casey Foundation. And congrats to all!

Philanthropy

On the Center for Effective Philanthropy blog, Dawn Franks, CEO of Your Philanthropy and the author of Giving Fingerprints, regrets the fact that too many donors seem not to understand the importance of the relationships they have (or don't) with the nonprofit organizations they support.

Science/Technology

On the Ford Foundation's Equal Change blog, technology fellow Michelle Shevin and Michael Brennan, a program officer in the foundation's Technology and Society program, explain why this is a critical moment for open-source digital infrastructure.

Social Good

Did you know that by 2025, millennials will comprise three-quarters of the American workforce? What are the implications of that for capital providers, asset managers, social enterprise founders, foundations, corporations, and impact funds looking to leverage their assets for social good? On the Alliance magazine blog, Christina Wu, community and impact measurement manager at European Venture Philanthropy Association, shares some thoughts.

That's it for now. Drop us a line at Mitch.Nauffts@Candid.org if you have something you'd like to share. And Happy Thanksgiving to all! We'll be next Sunday with another roundup.

Candid’s Regional Teams: An Update

October 22, 2019

This year has been a busy one for Candid. In February, Candid was formed as the result of a combination of Foundation Center and GuideStar. One of our most important initiatives of the year has been the transition from four Candid regional library centers to our 400+ Funding Information Network (FIN) partner locations.

Candid’s staff in the Bay Area is now all under one roof, after Foundation Center staff moved in to the existing GuideStar office in Oakland. In Atlanta, Candid’s team has partnered with CARE by moving into that organization’s Global Innovation Hub along with several other social entrepreneurs, technologists, and internationally-oriented nonprofit organizations.

Candid_training_PND

In the next two months, Candid’s Washington, D.C., team will share space in our existing office on H Street, while staff in the Cleveland area will move into Midtown TechHive, a co-working space located along Cleveland’s Health-Tech corridor.

Why is Candid transitioning its library services?

In July, I wrote about what this initiative means for the communities we serve. Our transition away from providing direct in-person library services at our four regional offices will free up our teams to engage directly with audiences beyond our four walls.

Taking our D.C. metro area location as an example: currently three of our FIN partners are located within a ten-mile radius of our current location, and all three are Metro accessible. Our D.C. team plans to offer three to five classes per month locally, at various locations, and also plans on holding monthly training events at the University of the District of Columbia. Our largest office and library in New York City will continue to operate in its current form, providing library services and trainings on-site while also delivering programs across the region.

We'll also begin experimenting with local programming close to Williamsburg, Virginia, where a large contingent of Candid team members are based. Check the local calendar on grantspace.org for upcoming community events and to use our map tool to find partners near you.

Programming highlights from our regional teams

Our regional teams have been busy planning local events and partnering with organizations on the ground to deliver relevant, meaningful programs. Here are some of the highlights:

  • Candid is currently a lead partner in “The Soul of Philanthropy” exhibition in Cleveland. The three-month traveling exhibit officially opened on Friday, September 6, with over three hundred and fifty philanthropists, foundation executives, civic and business leaders, and community members in attendance. It was a magnificent celebration dedicated to uplifting and amplifying the power of black philanthropy. This is just one of several media stories about the exhibit, and you can learn more in this blog post.
  • A one-day Training Works conference was hosted in Atlanta by Candid staff on September 20, with nearly forty attendees on-site at the CARE Global Innovation Hub.
  • Network Days, Candid’s annual convening for Funding Information Network members, was held in New York City on October 10 and 11. More than sixty partners traveled to the city to attend in person, while another hundred and sixty tuned in virtually for sessions covering such topics as Candid’s Nonprofit Start Up Assessment Tool, best practices to help nonprofits secure funding through donor-advised funds, and why it’s critical for nonprofits to earn a Seal of Transparency from GuideStar.org. We also hosted an intensive train-the-trainer event earlier in the week, guiding partners and staff through a deep capacity-building experience designed to equip them to deliver high-quality programming through a culturally responsive and human-centered lens. It was an enlightening and energizing week that showcased just how central the Funding Information Network is to Candid’s mission and to hundreds of local communities.
  • Candid staff presented a program at the end of August that explored  a California legislative proposal to regulate donor-advised funds. Ninety-four people participated in person in San Francisco, while another ninety-one tuned in to the livestream.
  • Candid also hosted its second annual program with the authors of Unicorns Unite — Vu Le, Jane Leu, and Jessamyn Shams-Lau — on September 18. The program included an in-person and livestreamed panel discussion, followed by a facilitated in-person exercise with the authors in San Francisco, plus eighteen watch parties across North America.
  • Due to popular demand, we increased our monthly course offerings of Introduction to FDO to twice a month at the San Francisco Public Library, one of our Bay Area FIN partners.
  • Working with the New York City Department of Education, Candid will present Introduction to Fundraising Planning to approximately one hundred public school art teachers at our New York library location. The sessions also will introduce teachers to Candid's library resources and provide them with hands-on experience searching Foundation Directory Online for public education and arts grants.

Whom can I contact if I have more questions?

Please don’t hesitate to reach out to any of our team members with questions or ideas:

Western region: Michele Ragland Dilworth
Northeastern region: Kim Buckner Patton
Southern region: Maria Azuri
Midwestern region: Teleangé Thomas

We are thrilled by the opportunity this new operating model presents and are looking forward to meeting with more of you across the United States. As always, you can connect with me directly to talk about how we can serve you better.

Zohra Zori is vice president of social sector outreach at Candid.

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Learn more about what Candid can offer you today
Learn more about GrantSpace’s live and on-demand trainings
Learn more about the Funding Information Network
Learn more about our eBooks lending program

 

Most Popular PhilanTopic Posts (August 2019)

September 06, 2019

Labor Day has come and gone, the days are getting shorter, and you're probably feeling the urge for goin'. Before you do, check out some of the posts that were popular with our readers in August. Enjoy!

Interested in contributing to PND or PhilanTopic? We'd love to hear from you. Drop us a note at Mitch.Nauufts@Candid.org.

Ten Years of Millennial Research: What I'd Do Differently

August 16, 2019

MillennialsIt's finally here — the final Millennial Impact Report, the culmination of a decade of research conducted by the Case Foundation and research teams I led into cause behaviors of the generation born between 1980 and 2000.

Any project of that magnitude — we interviewed more than 150,000 millennials, held hours and hours of focus groups, compiled and analyzed reams of data, and wrote volumes of narrative — begs the question: Would we do it all over again?

Absolutely — albeit with some tweaks based on what we've learned.

When we launched the project in 2008 — and over most of the next ten years — making assumptions about millennials seemed to be a favorite pastime of many of the people we interviewed or spoke to. We heard that millennials were lazy and more entitled than any  generation before them. They believed they deserved big salaries right out of college, and when reality hit they moved into their parents' basement (still the most enduring cliché about young Americans in this age group).

Put it all together and you got the biggest assumption of all: there was no way millennials would want to get actively involved in causes.

When we set out to learn about millennials, it wasn't to prove (or disprove) our own assumptions; it was to better understand their real motivations and behaviors. So we designed the research process to be an ongoing journey of discovery. I wouldn't change a thing about that.

But in looking back at our journey, there are some things I wish we had explored further:

Continue reading »

A Tale of Two Donations

August 15, 2019

Charitable-giftEarlier this year, I made a $15 donation to a small nonprofit and also pledged a planned gift, potentially worth six figures, to a huge charity. Guess which organization did a better job of followup?

Prompted by one of those "Thanks to a generous donor, all donations made TODAY will be matched!" appeals, I made the $15 donation online. As with most online donations, within minutes of pressing the "Donate" button I received an acknowledgment of my support.

But what was truly astonishing was what happened over the next two weeks: not only did I receive a written thank-you personally signed by the executive director by regular mail, I also received a phone call from a staffer thanking me for my generosity.

The potential six-figure planned gift was made in person, in the charity's office. I was there for a meeting and learned by happenstance that every time the organization was mentioned in a will or named as a beneficiary of a retirement fund, an anonymous donor would make a substantial gift to the group. I had long admired the charity's work, had made numerous gifts in support of its efforts in the past, and years ago had designated a percentage of my retirement account, upon my death, to its cause. With pleasure, I signed the pledge card, knowing that my potential future gift would also have an immediate impact on the organization's bottom line. I was thanked in person for my gift and was told I'd be invited to an event for those who had committed to making similar gifts.

Continue reading »

Most Popular PhilanTopic Posts (July 2019)

August 02, 2019

It's August, and here on the East Coast the living is...steamy. Not to worry. Our most popular posts from July will cool you down and make you smarter....

Interested in contributing to PND or PhilanTopic? We'd love to hear from you. Drop us a note at Mitch.Nauufts@Candid.org.

Changing the Way Candid Serves You

July 23, 2019

ZBlog 2 Option 2Announcing Foundation Center and GuideStar had joined forces was just the beginning — now the real work of being Candid has started. We're busy combining operations on a number of fronts, and starting up new and exciting projects, too. I mentioned one of our most important initiatives in a previous post: the transition from our four regional library centers to our 400+ Funding Information Network (FIN) partner locations. We've received some thoughtful questions about what this evolution might mean for you.

What's happening to Candid's libraries?

We're not changing whom we serve, we're changing how we serve.

We've been around a long time, and over the years we've heard feedback from people who have struggled with our metro locations in terms of accessibility, hours, and parking fees and availability. Our current footprint of library locations in specific metro areas also locks our teams in to commitments behind the desk. Plus, now that we've become Candid, we have two offices in both the San Francisco Bay Area and Washington, D.C.

ZBlog 4 Option 1By the end of 2019, our Bay Area and Washington, D.C., offices will have been combined so that we have one office each in Oakland and D.C., while our Atlanta and Cleveland teams will be operating out of co-working or partner sites. We will no longer provide in-person library services at these locations, but you will still be able to get all of your questions answered through in-person trainings with our partner network and online services (more on this below).

Our largest office and library in New York will continue to operate in its full current form (still providing library services and trainings). We'll also begin experimenting with local programming close to Williamsburg, Virginia, where a large contingency of Candid team members are based.

Continue reading »

Drive Commitment and Change With 'Moments'

July 18, 2019

Ripple-effectOrganizations are always on the lookout for strategies that can help them engage supporters or build their movements. When I interact with an organization or cause that is seeking to build a constituency, I like to ask two questions:

  1. What’s the next milestone you are working toward?
  2. What are you doing right now to increase your supporter base in advance of that milestone? 

A few definitions here will be helpful:

  • A milestone is an incremental achievement that leads to a "moment" within a movement. The milestone Is achieved by the community working together.
  • A moment is a one-time (or short-term) convergence of actions, informal or organized, that is fueled by cultural, political, and/or social events leading to a surge of individual participation and self-organizing by supporters.
  • An issue or cause is an existing state of affairs (societal, environmental, political) recognized by society as contrary to its values but that can be improved by people working together and taking advantage of community resources.

As a leader of a mission-driven organization, your work is to break new ground for your issue or cause. You’re the visionary always on the lookout for that movement-altering moment when public awareness, supporter engagement, and a broader narrative of progress come together to create progress.

Continue reading »

An Engaged Board Is a Fundraising Machine 

July 03, 2019

Table-clipart-board-director-11Is your board pulling its weight in terms of fundraising? An active, engaged board can be a huge difference-maker for a nonprofit. We choose board members, after all, for their skills, connections, and potential to boost fundraising revenue — and they usually will, as long as we make an effort to encourage them to put those skills and connections to work.

Here are a few tips to help you do that:

Boost your board's fundraising capacity. You selected your board members for their knowledge, acumen, and abilities, but you still need to familiarize them with your brand, help them engage with your team, and make sure they're aware of your organizational needs and fundraising plans. The best way to do that is by boosting their engagement with staff and distributing tasks based on their specific interests and abilities.

Get and stay connected. If you're only seeing your board members during board meetings, you are missing out on much of what they have to offer. Be sure to invite board members to any community events you hold or workshops you host. An invitation to tour your facility or join you for an on-site visit where they can meet your volunteers and clients also is a good idea. Not only will it help them feel more connected to the organization, it will give them opportunities to network in the community as well as material for stories they can share in support of the organization.

While not every member of your board will be willing or able to take advantage of every invitation, many will, and doing so will help strengthen their rapport with each other and your work. Updating them on a regular basis about your work, your successes, and your ongoing funding needs also will help them feel like they are connected and an integral part of the overall effort.

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Most Popular PhilanTopic Posts (June 2018)

July 01, 2019

Is it us, or does chronological time seem to be accelerating? Before the first half of 2019 becomes a distant memory, take a few minutes to check out some of the most popular posts on the blog in June. And remember: You're not getting older, you're gaining wisdom.

Interested in contributing to PND or PhilanTopic? We'd love to hear from you. Drop us a note at mfn@foundationcenter.org.

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