121 posts categorized "Giving"

5 Questions for...Michael Nyenhuis, President and CEO, UNICEF USA

October 22, 2020

UNICEF — the United Nations Children's Fund — is probably best known to Americans of a certain age for the orange trick-or-treat boxes it has been distributing to young trick-or-treaters since the 1950s. The successor to the International Children's Emergency Fund, which was created in 1946 to address the needs of children and mothers affected by the far-reaching devastation of World War II, the social welfare organization today works to improve the lives and defend the rights of children in a hundred and ninety-two countries and territories. 

Recently, PND spoke with Michael Nyenhuis, president and CEO of UNICEF USA, a nonprofit, nongovernmental organization established in 1947 to support UNICEF's work on behalf of the world's children, about the organization's historic decision to allocate funding and resources to help a handful of cities in the United States become more child-friendly, what it is doing to adapt its Trick-or-Treat for UNICEF campaign to our new COVID reality, and his advice to nonprofits trying to make their message heard in a very noisy world.

Headshot_michael_nyenhuisPhilanthropy News Digest: You joined UNICEF USA as president in March, after the World Health Organization had declared COVID-19 a pandemic. Given your experience in the humanitarian aid and development field, what were your immediate concerns for the organization?

Michael Nyenhuis: There were two. One was our ability to respond to COVID effectively around the world. UNICEF has done a terrific job of delivering personal protective equipment to forty million healthcare workers in some of the neediest countries and providing critical wash and sanitation supplies for seven and a half million people in countries that don't have the infrastructure we have here in the United States. We've all seen how challenged our response in the U.S. was, so you can imagine how much more difficult it is in far less resourced places, but, as I say, UNICEF did a terrific job of responding to the crisis in the short term.

My other concern was the impact of the pandemic on the critical health and education and nutrition programs that UNICEF operates around the world. We provide basic vaccines for 45 percent of the world's children, and yet our ability to deliver those vaccines and get kids vaccinations when they need them was compromised by the shutdowns and disruptions to supply chains. We're still seeing the impacts. There are a billion and a half kids out of school around the globe, and most of them lack the technology to access a curriculum. It's those kinds of basic programs for children, which UNICEF, under normal circumstances, provides so effectively, that were interrupted by the virus. And the question was, and is, "How do you to take meaningful measures to stem the spread of COVID and at the same time keep those programs going?"

PND: Clearly, there are COVID-related needs everywhere. In August, your organization announced that, for the first time in its history, it would allocate funding and resources to help cities in the United States become more child-friendly. The initial cohort of cities includes Houston, Minneapolis, and San Francisco. What was the reasoning behind the decision to devote resources to the U.S, and was the inclusion of Minneapolis in the initial cohort connected to the killing of George Floyd and the protests sparked by his killing?

MN: Actually, the idea of UNICEF USA working more directly on children's issues here in the United States has been simmering for some time, and the decision to go ahead wasn’t just a response to recent events. Our tagline at UNICEF is "for every child," and for some time now we've been thinking about the needs of vulnerable kids in some of the wealthier countries that typically provide a large portion of the resources for UNICEF programs globally.

UNICEF also has a framework called "Child-Friendly Cities" that it has used effectively in communities around the world, over three thousand of them to date, where we work with municipalities to help them develop child-friendly policies and programs and think about how they're using their budgets and resources to positively impact children. We started to see that as an opportunity here in the U.S. as well.

So, all that had been going on behind the scenes, and then more recent events, COVID in particular, really ended up shining a light on the needs of kids in underprivileged communities and communities of color here in the U.S. that have been disproportionately impacted by COVID. The racial justice issues that came to the fore after the killing of George Floyd simply accelerated our plan to move forward with the Child Friendly Cities Initiative, and that's what we've been doing.

We actually had a meeting last year with officials from cities that were interested in the initiative, and Minneapolis, San Francisco, and Houston were among those cities. They also happen to be cities we were already in conversation with, so the fact that Minneapolis is one of the first cities to work with us is more coincidental than anything, but I think the timing is fortuitous.

PND: With whom will you be working in those cities?

MN: Well, typically we work with the department in the mayor's office or city government that is responsible for child-focused programs in the community. Sometimes that's the health department, sometimes it's the education department, sometimes it’s a combination. And our work with them is based on looking at the policies they’ve developed that impact children and making sure they are child-friendly. If we feel they aren't, we have templates they can use and different ways for them to think about modifying, adding, or adopting those policies to more effectively promote healthy, productive, and safe environments for children in their communities.

Beyond that, our efforts to convene public-sector agencies and child-serving not-for-profits focused on improving conditions for kids — especially vulnerable kids — and get them talking about how they can work together to make sure kids have the things they need to thrive often serves as a catalyst for more effective programming. I'm talking about things like equitable access to health care and a more equitable distribution of parks and playgrounds where kids can play safely. We're in conversation with dozens of cities that have expressed interest in the initiative, and our aspirational goal is for every community across the country to develop child-friendly programs aligned with our framework, because, again, it's a tested and proven approach to making communities more safe, secure, and healthy for children.

PND: Most Americans know UNICEF from its orange Trick-or-Treat for UNICEF boxes. Obviously, Halloween is going to look different this year. What percentage of your annual fundraising revenue is tied to Halloween, and what are you doing to adapt to our new COVID reality?

MN: Trick-or-Treat for UNICEF is an iconic part of the fall fundraising season here in the United States, and millions of kids have been involved in it over the seventy years we've run the program. Over that time, we've raised $180 million for programs that impact kids around the world. But beyond the money, it is a program that engages kids when they're young and helps them think about the globe in a different way and recognize that they are global citizens who can do something to make a difference for other children in other places who may not be as fortunate.

I Trick-or-Treated for UNICEF when I was a kid, and it really made me understand that the world was bigger than my neighborhood and that there were children in faraway places who didn't have the things I was lucky to have and had needs I could hardly imagine. No doubt, it’s one of the things that led me to humanitarian and development work. And, you know, I speak all the time to supporters of UNICEF who had their first exposure to the organization through our Trick-or-Treat boxes. So, the program is bigger than just what we're able to raise every year, although it is an important part of our budget. It's really about creating global citizens who are going to be interested in other people, other countries, and global causes the rest of their lives.

You won't be surprised to hear that this year we're pivoting because of the COVID crisis to a virtual trick-or-treat experience. And what we've cooked up is really pretty amazing and is going to be fun for kids to participate in. Kids who sign up will get to track how much they raise through their own virtual trick-or-treat box and decide where they want their money to go — we'll give them several options for how the money they raise can be invested to help other kids around the world. To learn more and register, just go to trickortreatforunicef.org.

PND: Excellent. As a former journalist, do you have any advice for nonprofit communications professionals who may be struggling to get their message heard at this very, very noisy time?

MN: I don't know that it's advice, but what I would tell people is that the challenges we are experiencing here in the U.S., whether it's COVID or racial injustice or a dysfunctional political system, are challenges that people in other countries are also experiencing. Take South Sudan, for instance. I was having a conversation with our team there a couple of weeks ago, and all the pre­cautions we are taking here to prevent and slow the spread of COVID — masking and social distancing and delaying the start of schools — all those things are happening in South Sudan, too. But even though there are similarities, the depth of the need and the capacity needed to recover from something like COVID in a place like South Sudan is very, very different. So, while it can be useful to draw parallels, let's not lose sight of the reality in really resource-poor countries, and let's not forget that people in those countries need our help as much as they ever did.

— Mitch Nauffts

A conversation with Mari Kuraishi, President, Jessie Ball duPont Fund

October 06, 2020

Mari Kuraishi came to prominence as president of GlobalGiving, which she co-founded with her husband, Dennis Whittle, in 2002. During her time there, the crowdfunding platform facilitated over $514 million in giving by more than a million donors to twenty-seven thousand projects around the world. In 2011, Kuraishi, who previously had worked at the World Bank, where she spearheaded the launch of the Development Marketplace, was named one of Foreign Policy's 100 Global Thinkers for "crowdsourcing worldsaving." Since January 2019, she has served as president of the Jessie Ball duPont Fund in Jacksonville, Florida.

PND recently spoke with Kuraishi — who chaired the board of GuideStar before it combined with Foundation Center in 2019 to form Candid and then served as co-chair of the Candid board during its first year — about the impact of crowdfunding on the global development landscape, her work at the Jessie Ball duPont Fund, and what she has learned about the social sector's response to urgent problems.

Mari_kuraishi_jessie_ball_dupontPhilanthropy News Digest: After seeing firsthand through your work at the World Bank the difficulty local officials and social entrepreneurs often had in securing funding for their development projects, you and your husband co-founded the world's first crowdfunding platform. Back then, what made you think individuals in developed countries would be willing to participate directly in the funding of such projects?

Mari Kuraishi: That is a very good question, because back in 2000 when we left the World Bank there actually was very little evidence that people were ready to give online, let alone to projects based thousands of miles away. To be sure, many generous donors existed, giving to brand-name NGOs like CARE, Oxfam, or the International Red Cross, but even those organizations were not yet online. Still, we were convinced that individual donors would give if they had a platform through which to do it. We were also sure that changes in technology would transform people's sense of proximity, and we knew that proximity was a key driver of generosity. What we weren't so sure about was how quickly it would happen.

PND: How has the popularity of crowdfunding and crowdfunding sites changed the international development landscape in the last dozen years or so?

MK: That's a little harder to calculate. Crowdfunding has definitely transformed giving in the U.S. since we founded GlobalGiving; online giving now represents almost a tenth of giving overall, starting from almost zero in 2000. That means more than $4 billion flowed through online giving platforms in 2019. What part of that $4 billion goes to international development projects, I can't tell you. But I do know this: in 2002, when we put up the first version of our website, we processed $25,000 in donations. This year it looks like GlobalGiving will process close to $100 million in donations to thousands of project leaders all over the world.

PND: While you were at GlobalGiving, the organization developed a framework of core values that included things like "always open" and "listen, act, learn, repeat." The emphasis on listening, on solutions developed by those on the front lines, and on continuous improvement through evidence-based learning has been adopted by many other nonprofits and foundations in recent years. Do you think what appears to be a gradual shift away from top-down funding models to more bottom-up crowdsourced models is here to stay?

MK: You're speaking right to my confirmation bias. I'm the woman who thought online giving was around the corner at the end of the year 2000. Yes, I think respecting the problem-solving capacities of communities and local leaders is here to stay. Not only are we seeing hashtags like #shiftthepower, we're seeing movements like Black Lives Matter and the Women's March come to the fore, so I cannot help but think that citizen leadership is on the rise. And perhaps I'm splitting hairs here, but it's not necessarily a shift away from top-down to bottom-up, so much as there is a scope for both types of leadership and action — just in different contexts.

PND: You are a firm believer in using data to grow and strengthen trust between funders and nonprofits. Is the sector making progress in that area, and what are some of the challenges that may be slowing that progress?

MK: Yes, I think we are making progress in the use of data to grow and strengthen trust between funders and nonprofits. First, data is easier and cheaper to collect and analyze; we have technology to thank for that. Second, we have emerging standards for what data matters — ranging from the philosophical, conceptual, and qualitative frameworks provided by movements like Leap Ambassadors, centered around the Leap of Reason initiative launched by Mario Morino, to the specific and granular, like the GuideStar/Candid Exchange profile. All of this creates a way for organizations to benchmark their own status and progress. I see three challenges in this regard: first, data scientists are still scarce and expensive in the social sector; second, not as many funders understand how to interpret the data, which means that sometimes we don't make the jump into trust-based philanthropy as readily as we might; and, finally, not everyone agrees that the corollary to greater transparency from nonprofits is more unrestricted funding.

PND: What is your take on how COVID-19 is impacting charitable giving in general and crowdfunding for development projects in particular?

MK: You should probably ask Alix Guerrier, my successor, as he's the man at the helm of crowdfunding in the midst of the COVID-19 crisis. I can tell you, though, that what I've heard from grantees at the Jessie Ball duPont Fund — who do not engage in international development — is that their traditional models of fundraising, which rely in great part on in-person events, have taken a hit, and that has spurred them to think a lot more about the potential for crowdfunding to fill the gaps.

PND: The Jessie Ball duPont Fund's grantmaking activities are guided by two strategic themes: equity and placemaking. What are the foundation's top priorities at the moment? And have the COVID-19 crisis and this summer's protests against systemic racism changed how you approach those priorities?

MK: Our priorities are in striking the right balance between seeking specific opportunities for change while also meeting the needs of our grantees and enhancing their resilience and effectiveness. To that end, we've built out an ambitious technical assistance program for grantees focused on fundraising, listening to constituent feedback, building capacity around data and equity, and achieving organizational transparency. The COVID-19 crisis really pushed us to undertake this as a hedge against the speed and magnitude of change that the crisis wrought. The protests against systemic racism redoubled our commitment to equity, which we had identified as a core direction through a strategy review we conducted last year. It has also increased the urgency I personally feel around making sure that we are not perpetuating systemic injustices through the patterns and processes of our grantmaking.

PND: As of the beginning of the year, about a third of the fund's endowment was invested in a socially responsible manner or to achieve a positive social or environmental impact. Can you tell us about the kinds of impact investments the fund is looking to make?

MK: The majority of our socially responsible investments, roughly $108 million, are in portfolios of companies that have been screened for best business practices, such as anti-discrimination, gender and racial equity, workforce development, wealth creation, and anti-pollution, among others.

About 6 percent, $18 million, is invested in high-impact funds and companies focused on affordable housing, support for small businesses, medical/social service tech, and clean energy. Illumen Capital, for instance, has a double bottom line of anticipated market-rate return and social impact. By directing capital to women- and people of color-owned businesses, Illumen finds traditionally overlooked value and doubles down by also working with financial managers to reduce their implicit biases in investing.

The Jessie Ball duPont Fund is largely place-based and about $12 million of our high-impact investments are in the communities Mrs. duPont cared about. These investments have mostly been in community development financial institutions (CDFIs) that provide access to affordable capital to developers, as well as individuals who might not qualify for traditional commercial bank loans but need money for a car, mortgage, or to capitalize a small business.

PND: Asian Americans have not always been front and center in movements for racial and social justice. Why is that, and do you think it is changing?

MK: Yes, you're right that Asian Americans are underrepresented in movements for racial and social justice. But we did have people like Fred Korematsu, who explicitly challenged the internment order for Japanese Americans all the way up to the Supreme Court — and lost — and Yuri Kochiyama, who was at Malcolm X's side when he was assassinated. Both were radicalized by their experience of internment, and perhaps that points to an answer to your question about Asian Americans and racial or social justice. Perhaps, as a community, we have tended to not tell those stories of injustice — except for extremely visible and acute events like the internment — and thereby have not mobilized our own communities. I do think that Asian-American Gen Z-ers and millennials seem to be as fired up as their peers — my personal favorite is K-pop fans mobilizing for Black Lives Matter — but I'll admit my conclusion is based entirely on an anecdote here.

PND: Your professional career has included stints at a huge, well-resourced multilateral organization, at a social enterprise startup, and now at an established private foundation. What have those experiences taught you about the ways in which the social sector responds to urgent problems and about what it might do differently to create more impact and really move the needle on those problems? Are you hopeful it will be able to do so?

MK: That's difficult to distill into a short answer, but here's a take. Large, well-resourced multilateral organizations organize their inputs and subject their business processes to scrutiny, much like large, for-profit multilateral institutions do, with one exception: their results aren't subject to competition. Social enterprise startups usually have to compete to get attention and capital to survive, but many don't have the resources to invest in other resources, such as human capital. The foundation world isn't really impacted by competition, either. I'd say that I was forced into greater accountability and transparency and soul-searching at the startup than at either of the two other places. So, the one thing I might say is that competition, channeled well, matters.

It would be good, I think, for us in the foundation and multilateral-aid worlds, to hold ourselves accountable to a greater degree of transparency, such as benchmarking ourselves to common standards. Of course, I can foresee the potential for dispute around those standards, so perhaps we just start with greater transparency and see where it leads us. But the urgency of the need to become more effective than we are today, I think, is undeniable. It's the only feasible response to what Jon Kabat-Zinn calls the "Full Catastrophe," because in the short run at least, we can't magically come up with more resources to dedicate to the growing list of challenges we face.

— Kyoko Uchida

5 ways to use your donor data for #GivingTuesday

September 04, 2020

Donate-now#GivingTuesday is a global day of generosity that usually takes place the Tuesday after Thanksgiving. In 2019, $1.97 billion was raised on that Tuesday alone. And this year, nonprofits have an opportunity to build on that success and generate even more support for their programs and mission.

As you and your colleagues begin to prepare for this year's event and start to brainstorm strategies to maximize your organization's success, consider how donor data can help. From conducting prospect research before the big day to analyzing the data afterwards, there are many ways that donor data can be used to elevate your #GivingTuesday results specifically and overall fundraising results more generally.

Below, we consider in more detail some of the most effective ways to utilize donor data, including:

  1. keeping your data clean
  2. identifying your best prospects
  3. segmenting your donors
  4. optimizing future outreach
  5. looking for opportunities to match gifts

Let's take a closer look at each of our recommendations for putting donor data to good use this #GivingTuesday.

1. Keep your donor data clean. We've found that it's easier to use donor data when that data is clean. Strategizing and designing a #GivingTuesday campaign with incorrect data can negatively impact relationships with donors you've spent so much effort cultivating. If you're looking for an in-depth explanation about the importance of data hygiene, check out this article from AccuData.

The easiest way to create and maintain clean data is to use a CRM (constituent relationship management) database. A CRM compiles information about each of your constituents in individual profiles, enabling you to easily access any donor's giving history, communications activity, and relationship status.

With a CRM, you can also do the following to clean your data:

  • remove duplicate profiles
  • verify that a donor's contact information is up-to-date
  • remove the profiles of donors who haven't given in many years (although you should send a final appeal to them before removing their profiles from the system)
  • search for donors who have passed away since your last communication
  • egment your donors into relevant groupings

Once you've cleaned the data, analyze it for insights that can help you craft an effective outreach strategy. #GivingTuesday only comes around once a year, so make sure your planning for it is based on the best data you can get your hands on.

2. Identify new prospects. After you've cleaned your donor data, take the time to analyze it. Part of that process is what we call prospect research. Simply put, prospect research is the process of researching your would-be supporters to see which of them is most able and willing to donate to your organization. Some of the prospects you identify through the process will become regular supporters of your organization and a few of them could even have a significant impact by contributing a major gift.

Major donors should always be a priority for your organization. Some fundraising professionals even go so far as to say that 89 percent of a nonprofit's fundraising revenue should come from just 14 percent of its donors. That's why it's important to start cultivating these relationships as soon as you can — major donors tend to give their biggest gifts to organizations that consistently and authentically engage with them.

Determining which of your supporters is most likely to be a major donor before #GivingTuesday gives you the chance to approach them ahead of time and see where they stand.

To conduct prospect research efficiently, start by filtering your donor data using wealth and charitable indicators:

  • Wealth indicators. Things like real estate ownership, stock holdings, business affiliations, and so on will give you an idea of an individual's capacity to give.
  • Charitable indicators. A donor's past giving patterns, his or her relationship to your cause, his or her political contributions history, and so on will give you an idea of his or her willingness to give.

While you can conduct prospect research manually, your best bet is to invest in a tool built for the purpose. To learn more about how all these factors can be brought together to create useful profiles of your donors, check out our Essentials for Prospect Research guide.

3. Segment your donors. You can also use donor data to segment your donors. This is a great marketing strategy and is something you should do both before and after #GivingTuesday. Why?

Donor segmentation helps you better communicate and reach out to supporters in ways that are most likely to catch their attention and encourage their engagement.

You already know that donor data is key to beginning and sustaining valuable relationships. And, as we've noted, a good CRM will store and organize all your data for effective management.

Once your data is organized in your CRM, you can start grouping supporters. Segment your database into different lists based on key metrics and then formulate different communication strategies for each one. You can, for instance, segment donors by:

  • donation frequency
  • preferred method of giving
  • engagement preference or history
  • location
  • age
  • business affiliations
  • volunteer history

All of these factors (and more) should influence how you reach out to supporters before #GivingTuesday (and afterwards). For example, you might find that younger people in your audience prefer to be communicated with via social media, whereas older folks prefer email or even direct mail.

4. Optimize future outreach. One of the best ways to increase response rates, build deeper connections, and improve donor retention is to personalize your outreach. Simply sending a thank-you email with a donor's name and the size of her gift size will help her remember you the next time she decides to make a donation.

And after #GivingTuesday is over, you're likely have a whole batch of new donors, as well as data about them that will come in handy for your future fundraising and stewardship efforts.

You can use that data to retain some of these new supporters and broaden your donor base in the long run by doing the following:

  • sending personal, targeted appeals asking for a specific contribution amount based on your donor analytics;
  • automating personalized gift receipts and acknowledgments, which can be done by using a mail-merge tool in your CRM;
  • using templated donor letters to explain to supporters how their gifts have advanced your mission and how their future gifts will continue to make an impact.

These and other ideas can help you close out the giving season on a positive note and set up additional donor-cultivation efforts in the new year.

5. Look for opportunities to match gifts. The relationship between nonprofits and for-profit businesses is changing as corporate social responsibility (CSR) policies are adopted by more and more corporations and companies step up to match donations that their employees make to nonprofits.

Unfortunately, many gifts go unmatched simply because donors are unaware that their gifts are match-eligible.

It's estimated that the nonprofit sector misses out on $4 billion to $7 billion in matching funds every year.

This #GivingTuesday, don't leave money on the table. The best ways to incorporate matching gifts into your strategy and ensure you leverage your donors' support to the maximum include:

  • embedding a matching gift database on your donation page that allows donors to look up their company and access any information it may have provided about its matching-gift policies.
  • using software that allows you to automatically look up email address domains provided by donors. If an email address is associated with a company that matches gifts, the donor will be notified of his or her eligibility.

Read more about corporate matching-gift programs and learn how you can maximize your fundraising potential by reviewing Double the Donation's corporate matching gift guide.

There are many ways to analyze and use your donor data. Whether that means identifying prospective donors, segmenting donor profiles, or just keeping your data clean, everything you do with the information you collect will have an impact on your fundraising efforts going forward. But don't take our word for it. Maximize your donation revenue this #GivingTuesday by trying out some or all of these techniques!

Sarah Tedesco_DonorSearch_PhilanTopicSarah Tedesco is executive vice president of DonorSearch, a prospect research and wealth screening company.

Donors have an opportunity to build on last year's strong giving

August 17, 2020

Closed_coronavirus_united_wayAccording to Giving USA 2020: The Annual Report on Philanthropy for the Year 2019, charitable giving increased 4.2 percent in current dollars, to $449.64 billion, in 2019, making it the second highest year for charitable giving (when adjusted for inflation). While it's too soon to tell what that will mean for 2020, such a strong show of support for the charitable sector is an encouraging sign in what otherwise is an uncertain philanthropic environment, thanks to the spread of COVID-19.

Clearly, many Americans view generosity as an important part of their lives. The Giving USA data from 2019 and the philanthropic trends we've seen in past recessions (as reported in Giving USA) can help us understand what we should expect in these uncertain times.

A strong economy in 2019 resulted in more giving by individuals, corporations, and foundations, as well as increases in giving to organizations in all but one of the nine recipient categories tracked by Giving USA — six of which recorded their highest ever giving totals (adjusted for inflation) in 2019. The analysis also found that the growth in giving in 2019 was driven by a jump in giving by individuals, which rose 4.7 percent and logged its second-highest dollar total (adjusted for inflation) ever — and which handily remains the largest single source of charitable giving at 69 percent of total giving. In recent years we've also seen giving by foundations comprising an increasingly larger share of total giving emerge as a trend; in 2019, that share was 17 percent for the second year in a row, the highest on record.

The uncertainty around the COVID-19 situation in the United States makes it almost impossible to predict when and how quickly the economy will fully recover. Giving USA found that in 2007-09, the period immediately preceding and following the financial crisis, foundation giving grew 3 percent, even as overall giving declined 12 percent. And to date in 2020, we've seen foundations increase both the number and dollar amount of the grants they make to help fill gaps created by the virus, as well as accelerated distributions from donor-advised funds.

Dunham + Company's own study found that the oldest donors, regular churchgoers, and self-described conservatives were more likely to say they would maintain their giving at last year's levels or increase it. Many also cited COVID-19 as the main reason they plan to give more. However, the study also found that many donors were anxious about the virus and its impacts, causing a quarter (25 percent) of respondents to say they plan to cut back on their giving. From where we sit, the charitable organizations that have had success since the virus emerged as a public health crisis have pivoted quickly to donor-centric communications that emphasize the challenges donors might be facing while also affirming the relevance of their missions. Indeed, a number of our clients have recorded some of the best daily giving totals in their history over the past few months.

Conversely, the organizations that have struggled are those that have not been able to pivot, for whatever reason, to online giving and/or have not diversified their base of support. I'm particularly concerned for nonprofits in education and the arts, culture, and humanities — organizations that rely on major gifts or do not have large endowments — even though giving to these sectors saw double-digit growth in 2019. If they hope to maintain both their relevancy and viability, it will be important for these organizations, once we're on the other side of the pandemic, to be able to demonstrate that they weathered the storm and are in a good position to continue serving their communities.

Ultimately, donors have an opportunity and a responsibility to make their dollars count on behalf of the organizations and sectors they care about most. We still have time in 2020 to make this a year of solid philanthropic support for the charitable sector.

Rick Dunham_PhilanTopicRick Dunham is the immediate past chair of the Giving USA Foundation and founder and CEO of Dunham + Company. He has spent more than forty years in marketing, fundraising, and organizational development for nonprofit organizations. Giving USA, the longest-running and most comprehensive report of its kind in America, is published by the Giving USA Foundation and is researched and written by the Indiana University Lilly Family School of Philanthropy.

Women and the changing face of philanthropy

July 29, 2020

Women_high_fives_GettyImages_PhilanTopicAs the current global public health crisis galvanizes people to give, women are well positioned to accelerate changes in the philanthropic landscape that are already in motion.

According to Giving USA's recently published Report on Philanthropy for the Year 2019, charitable giving in America totaled nearly $450 billion in 2019, the second-highest total ever (adjusted for inflation) and a 4.2-percent increase from 2018.

And while conventional wisdom might have predicted a decline in giving over the first three months of 2020 due to COVID-19, the pandemic has actually motivated Americans to give at a rate higher than seen in the wake of the 2008 financial crisis and after the 9/11 attacks. Further evidence of Americans' generosity was provided by Fidelity Charitable, which released a report in June showing that grant awards from its donor-advised funds since the beginning of the year totaled some $3.4 billion, up 28 percent over the six-month period in 2019.

Another survey, this one conducted by the Community Foundations Public Awareness Initiative, found an 80 percent year-over-year increase in gifts to thirty-two community foundations from March to May 2020.

"Before the pandemic started, women were increasing their giving and broadening beyond what they might normally support," Jennifer Alcorn, deputy director of philanthropic partnerships for the Bill & Melinda Gates Foundation, told Forbes. "From research and development, local food banks, giving direct relief to families across the country, to global health — women are a driving force behind the increase in giving we're seeing right now."

This shifting dynamic is best understood as a movement started by women eager to engage in philanthropy that has the potential to benefit women. According to the Boston Consulting Group, private wealth held by women grew from $34 trillion to $51 trillion between 2010 and 2016 — an increase of 50 percent in just six years. It's a trend likely to continue, as a significant amount of the private wealth projected to change hands over the next few decades is likely to be transferred to women.

What's more, it seems that philanthropy comes naturally to women. A 2017 study by the University of Zurich found that women are more likely than men to engage in prosocial behavior (defined as voluntary behavior intended to benefit others), including simple acts of kindness and donating to charity. Indeed, research supported by PayPal found that women give more to charity despite earning 19 percent less than men, and that as they age they become even more generous.

Perhaps most importantly, women are taking control of their own destiny. A study by the Women's Philanthropy Institute at Indiana University-Purdue University Indianapolis found that women increasingly are spearheading efforts focused on addressing women's issues. Specialized women's funds and foundations are going beyond grantmaking to achieve impact, engaging in activities such as relationship-building, partnerships, and policy advocacy to pursue broader social change.

All of this affirms what I have witnessed as a professional philanthropist and social activist: as women secure more power for themselves, the face of philanthropy will continue to change. It is vital that women shape those trends with intention and an eye to strategy.

One way women who engage in philanthropy can be consequential is to encourage increased support for nonprofits working to empower women and girls, including organizations focused on preventing and funding a cure for breast cancer, providing relief for women who are victims of domestic violence, and supporting female entrepreneurs. While women are exceedingly generous when it comes to donating to other important causes, just 1.6 percent of Americans' charitable giving goes toward nonprofits that work to empower and advocate for women and girls. If women better support one another, others will surely follow and increase their support for women who find themselves at risk.

Women also can more effectively support each other by approaching philanthropy strategically and with the goal of maximizing their return on investment. Individually and collectively, we can be more discerning when deciding where to give and using data to shape our decisions. Viewing giving as a business whose ultimate objective is to deliver the best result for the greatest number of girls and women almost always will amplify the impact of one's gift.

At the Ruderman Family Foundation, we use an intersectionality lens to focus our philanthropic investments: empowering marginalized communities and women to take a more active role in shaping their lives. My experience over the last twenty years has taught me that our approach to  managing challenges and creating solutions works. Philanthropy has proved to be one of the best vehicles we have to express our values and put to work our skills and expertise. I know, and my experience has taught me, that women and girls can be powerful agents of change, and it is up to  philanthropy to help them fulfill that destiny in the boldest way possible.

The tangible impact of women's giving will continue to change the world. The COVID-19 pandemic is an opportunity to accelerate this much-needed revolution.

Shira Ruderman_PhilanTopic Shira Ruderman is the executive director of the Ruderman Family Foundation.

Nonprofits and COVID-19: No Money – No Mission

April 09, 2020

Foodbank_feeding_americaWith more than 12.5 million employees and over 1.3 million organizations, the nonprofit sector is the third largest private-sector employer in the United States, after retail and manufacturing. Nonprofits touch the lives of one in five Americans, helping to feed, heal, shelter, educate, nurture, and inspire them. 

Over the last month or so, however, COVID-19 has laid bare the reality of the nonprofit mantra "No Money – No Mission." In our current volatile environment, some nonprofits will thrive, some will be forced to close, and some — with the help of smart, speedy planning — will survive.  

Nonprofits on the front lines of the coronavirus response, including nonprofit hospitals, social service providers, and food banks, need immediate funds to scale their operations. The good news is that many of these nonprofits will come out of the crisis stronger than ever. 

Other nonprofits are at real risk. Smaller, local nonprofits that have meager or nonexistent reserves are already feeling the strain — especially museums, performing arts groups, botanical gardens, and other cultural organizations that depend on ticket sales and walk-in donations for revenue. Meanwhile, nonprofits that rely on galas, special dinners, and events such as walkathons, bikeathons, "mudfests," and other large-scale gatherings are in trouble. 

Even before the emergence and spread of COVID-19, the situation for most nonprofits was fairly dire. In 2019, the vast majority (92 percent) of nonprofits in the U.S. had revenues of less than $1 million, while approximately half (50 percent) had operating reserves of less than a month. These small and often local nonprofits are especially vulnerable to the lockdowns and shelter-in-place orders that have been imposed by governors and mayors across the country — and the deep recession  likely headed our way.

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Global Philanthropic Response to COVID-19 Approaches $3 Billion

March 31, 2020

On March 3, Candid identified almost $1 billion in pledges and donations in support of global relief efforts focused on mitigating the impacts of the novel coronavirus (COVID-19). In the weeks since, the virus has infected 719,758 people worldwide and resulted in the deaths of more than 33,673. As the relatively localized outbreak in Wuhan, China, rapidly morphed into a global pandemic, the philanthropic community stepped up to meet the challenge, with pledges and donations in support of relief efforts almost tripling, to $2.6 billion, by March 23.

As was the case during the first two months of the crisis, overall giving for COVID-19 relief in March mirrored historical patterns of disaster giving in every way except total dollar amount (i.e., giving in response to COVID-19 has been much higher). What has changed over the last couple of weeks is funding by country, which has closely tracked migration of the disease.

Fig.1.1Together, the United States and China (including Hong Kong and Macao, China’s Special Administrative Regions) continue to account for 87 percent of pledges and 83 percent of total dollar amount, but the U.S. total has increased almost 700 percent since March 3 and now accounts for more than two-thirds of pledges and almost half the dollars pledged globally for COVID-19 relief. Italy, where the philanthropic response was almost nonexistent two weeks ago, now accounts for 11 percent of total dollar value.

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Weekend Link Roundup (March 21-22, 2020)

March 22, 2020

Coronavirus-times-square-subway-06There's no other way to put it: we've just experienced one of the most extraordinary weeks in our lifetimes. On the off-chance you were rafting the Grand Canyon, here's our weekly roundup of noteworthy items from and about the social sector — and, yes, it's heavy on coronavirus-related items. For more links to great content, follow us on Twitter at @pndblog....

Economy

"This is not a hoax. Repeat, this is not a hoax." Multinational investment bank Morgan Stanley sees the U.S. economy falling into a deep recession in the second quarter, with GDP plunging 30 percent and unemployment spiking to nearly 13 percent. "Economic activity has come to a near standstill in March," the bank's economists said in a report to clients on Sunday. "As social distancing measures increase in a greater number of areas and as financial conditions tighten further, the negative effects on near-term GDP growth become that much greater." 

Education

On the Brookings site, Nicol Turner Lee, a governance studies fellow in the Center for Technology Innovation, notes that "[w]ith a disproportionate number of school-age children lacking home broadband access, the breadth of the U.S. digital divide has been revealed [by the pandemic] as schools struggle to substitute in-school resources with online instruction, electronic libraries, streaming videos, and other online tutorials."

Philanthropy

More than 200 (and counting) foundations — private, community, and public — have signed a pledge spearheaded by the Ford Foundation in partnership with the Council on Foundations to take urgent action "over the days, weeks, and months ahead" to help people and communities hit hardest by the impacts of COVID-19, including loosening or eliminating restrictions on current grants; reducing reporting requirements, site visits, and other demands; contributing to community-based emergency response funds and other efforts to address the health and economic impact on those most affected; communicating proactively and regularly about decision-making and response efforts; and committing to listening to  partners and, especially, to those communities whose voices are least heard.

Foundations and other endowed institutions tend to be quite protective of their corpora, thinking that they need to be saved for a rainy day. Nonprofit AF's Vu Le has a message for those institutions: This is your rainy day.

Continue reading »

Weekend Link Roundup (February 15-16, 2020)

February 16, 2020

Diamond princessOur weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Fundraising

Everything in the world of fundraising is based on relationships, or should be, right? Well, sort of, writes Vu Le on his Nonprofit AF blog. "[O]ur reliance on relationships is...problematic, as it often creates and enhances inequity and thus undermines many of the problems we as a sector are trying to address" — for example, by further marginalizing people and communities that don't have the same access to relationships as better-resourced communities and nonprofits, or by reinforcing our natural bias toward people who look, think, and act like us. 

Giving

On the Alliance magazine blog, Alisha Miranda, chief executive of I.G. advisors, considers the pros and cons of curated approaches to giving.

Grantmaking

PEAK Grantmaking has released a set of resources designed to help grantmakers operationalize the second of its five Principles for Peak Grantmaking: Narrow the Power Gap. Within that frame, the organization has three very specific recommendations: build strong and trusting relationships with your grantees; rightsize the grantmaking process and implement flexible practices that reduce the burden on your grantees; and structure grant awards to be more responsive to grantee needs. Elly Davis, a program manager at the organization, shares more here.

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Addressing Student Debt Through Philanthropy

February 04, 2020

GettyImages-1042539442_student_debt_piggybankIn an age of mega-donors and flashy facilities, higher education philanthropy increasingly is about bigness. Philanthropists and foundations scramble to put their names on buildings, endow chairs in popular departments, and fund the next scientific breakthrough.

Investing in higher education often is a great use of philanthropic dollars. But high-dollar gifts aren't the only big figures in higher education. These days, too many college students are burdened by the millstone of unconscionable debt. Indeed, as we begin a new decade, cumulative student debt in the United States has reached $1.6 trillion.

And debt is not the only financial challenge college students face. Once you factor in the supplementary or "incidental" costs of attending college, today's college students face a kind of death by a thousand cuts. Textbook costs are up 87 percent since 2006 — more than any other college-related expense. The cost of essentials like laptops, transportation, and living expenses often outstrip students' ability to meet them. Students are encouraged to prepare for the real world after graduation by taking low- or unpaid summer internships — another expense many simply cannot afford. As higher ed technology and course software changes, the costs add up.

Continue reading »

Weekend Link Roundup (January 25-26, 2020)

January 26, 2020

Trump_Impeachment___Roberts.7Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Fundraising

It's the end of the world as we know it...and most of us feel fine. "Starting this year," writes Jeff Brooks on his Future Fundraising Now blog, "there will be no new Boomers entering the most-likely-to-donate stage of life. Now, they can only leave that stage...the hard way."

Giving

Did you get a few fundraising solicitations over the holidays? Looking for a way to cut back on all the mail/email you receive from charities at the end of the year? Charity Navigator's Kevin Scally and Ashley Post share a few tips designed to help you regain control of your mailboxes.

Health

Writing on the Robert Wood Johnson Foundation's Culture of Health blog, Dolores Acevedo-Garcia, professor and director of the Institute for Child, Youth and Family Policy at the Heller School for Social Policy and Management at Brandeis University, looks at how the latest iteration of the Child Opportunity Index, which she and her team at Brandeis first developed in 2014, can be used to help researchers and policy makers understand how children are growing up today in any neighborhood in the United States.

On the Commonwealth Fund's To the Point blog, Los Angeles Times reporter Noam Levey movingly describes the "lightbulb" moment that happens for people who experience a strong, patient-centered health system.

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How Philanthropy Can Benefit From Tapping Into Instagram Communities

January 13, 2020

Instagram_logoJudging from media coverage and online conversations, it's clear we're living in a time of heightened social consciousness ("wokeness"). Whether that sentiment is driven by genuine concern for the fate of the planet and the welfare of others or a simple desire to be part of a collective is unimportant: people being willing to live less selfishly is a good thing.

That said, changing attitudes and ways of seeing the world don't automatically translate into economic or cultural impact. If we hope to drive meaningful action and change the world, this emerging way of seeing things needs to be broadened, deepened, and communicated as widely as possible. And the key to all that is social media.

When you strike the right tone and activate the right influencers, social media can transform a disparate group of strangers into a unified force for good. And if you were asked to pick one social media platform to focus your organization's resources on, it would have to be Instagram. While the image-friendly platform doesn't have the broad reach of Facebook, it's a powerful platform in its own right and has been growing in popularity, especially among millennials and their younger siblings.

Intrigued? Here are some things to keep in mind as your organization starts to think about using  Instagram to bolster its social-change efforts:

Continue reading »

Weekend Link Roundup (November 23-24, 2019)

November 24, 2019

Cornucopia-166186079-592c3f2b3df78cbe7e6c4135And...(long pause)...we're back with our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Democracy

It’s been thirty years since the Berlin Wall fell, inspiring a democratic awakening across Central and Eastern Europe. What lessons does the end of the Cold War offer for the next generation of reformers? On the Open Society Foundation's Voices blog, Tim Judah reflects on his own experience and talks to activists in Hungary, Romania, Slovakia, and the Czech Republic about where they were in 1989 and their hopes for the future

Diversity

What is "equity offset" and why should you care? Nonprofit AF's Vu Le explains.

Education

On the GrantCraft blog, Anne Campbell, an assistant professor at the Middlebury Institute of International Studies, finds lots to like about Scholarships for Change, a new online resource created by our talented colleagues here at Candid.

Fundraising

If you're still fundraising on bended knee — well, stop it. Social Velocity's Nell Edgington explains why in the new year you need to think about "making your ask from a place of true worthiness, true value, and true equality."

Giving

Effective altruism site GiveWell is offering matching funds to any donor who hears about the organization's work via a podcast ad campaign it is running. Learn more here.

Grantmaking

As she prepares for the next stage of her career in philanthropy, Michelle Greanias, who recently ended her tenure as executive director of PEAK Grantmaking, reflects on what she has learned over the last eleven years.

On the Transparency Talk (Glasspockets) blog, Claire Peeps, executive director of the Los Angeles-based Durfee Foundation, explains why its important for a foundation, even a leanly staffed foundation like hers, to keep the door open to all kinds of nonprofits.

Health

Citing research and resources that demonstrate the critical connection between health and rural economic development, Katrina Badger, MPH, MSW, a program officer at the Robert Wood Johnson Foundation, and Katherine Ferguson, MPA, associate director of the Aspen Institute Community Strategies Group (CSG), argue that we need to rethink how we invest in rural America and the way we approach health and equity across its diverse communities.

Nonprofits

Is your nonprofit measuring the things it should be measuring? Is it measuring anything at all? On the Candid blog, Steven Shattuck, chief engagement officer at Bloomerang and executive director of Launch Cause, walks readers through the five key performance indicators that every nonprofit should be measuring.

Over the last three weeks or so, the National Committee for Responsive Philanthropy has been announcing the winners of its 2019 Impact Awards. Check out these links to learn more about the Emergent Fund, Unbound Philanthropy, the Libra Foundation, and the Marguerite Casey Foundation. And congrats to all!

Philanthropy

On the Center for Effective Philanthropy blog, Dawn Franks, CEO of Your Philanthropy and the author of Giving Fingerprints, regrets the fact that too many donors seem not to understand the importance of the relationships they have (or don't) with the nonprofit organizations they support.

Science/Technology

On the Ford Foundation's Equal Change blog, technology fellow Michelle Shevin and Michael Brennan, a program officer in the foundation's Technology and Society program, explain why this is a critical moment for open-source digital infrastructure.

Social Good

Did you know that by 2025, millennials will comprise three-quarters of the American workforce? What are the implications of that for capital providers, asset managers, social enterprise founders, foundations, corporations, and impact funds looking to leverage their assets for social good? On the Alliance magazine blog, Christina Wu, community and impact measurement manager at European Venture Philanthropy Association, shares some thoughts.

That's it for now. Drop us a line at Mitch.Nauffts@Candid.org if you have something you'd like to share. And Happy Thanksgiving to all! We'll be next Sunday with another roundup.

Charitable Gift or Bribe? Lori Loughlin's Legal Case Rests on Dubious Claim

September 04, 2019

USC_gateLast week, Lori Loughlin, the actress, and her husband, the designer Mossimo Giannulli, may have provided a glimpse of their defense strategy when they appear in court in October in connection with payments they made, say prosecutors, to help their daughters gain entrance to the University of Southern California. Their likely argument: the money wasn't a bribe; it was an act of altruism.

Loughlin's case is part of a larger — and by now, infamous — scandal involving thirty-four parents who were charged last March with paying money to a third party to "facilitate" their kids' admission to elite universities. Fifteen of those parents have pleaded guilty to fraud. One of them, actress Felicity Huffman, has pleaded guilty to paying $15,000 to have her daughter's SAT exam score artificially inflated and is scheduled to be sentenced on September 13. Unlike Huffman, Loughlin and Giannulli, who parted with $500,000, are planning to fight it out in court.

Loughlin's attorney, William Trach of Latham & Watkins, contends the money the government calls a bribe was really a charitable donation. "Checks were made out to USC Athletics and to a fund at USC," he says. "Those checks were cashed by USC." Trach’s logic, apparently: the money was sent to a tax-exempt charitable organization, and the organization put the money into its bank account; therefore, it was a charitable contribution. (Yes, the University of Southern California, with its $5.5 billion endowment, is a tax-exempt charitable organization.)

Money also traveled through another charity, Key Worldwide Foundation (KWF), which was established by William "Rick" Singer, the man behind the admissions scheme. Singer has pleaded guilty to racketeering charges and is now cooperating with prosecutors. We will likely hear more about KWF during the trial, but one question the prosecution should ask is how much Loughlin and her husband donated to entities not caught up in the scandal. Since their lawyer contends that their donations — that's plural — were in support of opportunities for underprivileged students, it might be helpful to know if the couple supported other, similar causes. In fact, it would provide context for their claim of generosity to know how charitable in general the couple has been over the years.

Continue reading »

5 Questions for...Kashif Shaikh, Co-Founder and Executive Director, Pillars Fund

August 27, 2019

Kashif Shaikh is co-founder and executive director of the Chicago-based Pillars Fund, a grantmaking organization that invests in American Muslim organizations, leaders, and storytellers in order to advance equity and inclusion. Established in 2010 as a donor-advised fund at the Chicago Community Trust with investments of $25,000 each from five Muslim-American philanthropists, the fund became an independent organization in 2016 with seed funding from the W.K. Kellogg Foundation. To date, the fund has awarded $4 million in grants to small and midsize nonprofits to help ensure that American Muslims are able to thrive and live with dignity — and continue to have opportunities to contribute to civil society and public discourse.

PND asked Shaikh about the role of Muslim philanthropy in American society, the importance of supporting "culture work," and the fund’s current priorities.

Kashif_Shaikh_pillars_fundPhilanthropy News Digest: Your website states that the fund’s grantmaking "is inspired by Muslim tradition, which includes respect, conviction, sacrifice, action, and generosity." Why don't Muslim philanthropies and charities have a higher profile in the United States?

Kashif Shaikh: Giving of one's wealth, time, or effort is deeply embedded in the Muslim tradition. And in the United States, the earliest recorded example of Muslim giving was by enslaved Muslims, who in the nineteenth century distributed saraka in the form of small cakes to children on plantations off the coast of Georgia, continuing a tradition from West Africa. The word saraka is closely related to the word sadaqah, the Arabic word for "charity." This is important to acknowledge as we try to build on what generations of Muslims have already done in this land.

Three-quarters of Muslims in the United States today are immigrants or children of immigrants, and half of all U.S. Muslims arrived after 1970. Over the last fifty years Muslim communities put a lot of resources into building mosques and other communal spaces as they put down new roots here. A significant portion of this giving happened through informal networks rather than through established foundations and funds.

More recently, Muslim giving has been gaining greater visibility for a number of reasons. Many of our philanthropic and nonprofit institutions are relatively new to the scene. Among our grant applicants, 20 percent of the Muslim, Arab, and South Asian-led organizations were founded before September 11 and 80 percent were established on or after September 12, 2001. This tells us that many charitable efforts in our communities have been launched in response to the crises we faced. And, we've seen another burst of need  — as well as innovation — since the 2016 general election, which signaled another moment of crisis and "profiling" of our communities.

Unfortunately, many philanthropic efforts led by people of color have been historically overlooked and undervalued in this country. "Our issues" have not been seen as relevant to American society overall. More recently, however, attacks on the civil and human rights of Muslims in the U.S. have signaled a broader erosion of rights across communities. It has become increasingly clear to us that Muslim communities are going to have to coordinate our efforts to defend ourselves against these threats and work more closely with other impacted communities to protect ourselves.

At Pillars, we've recognized the need to target our resources, which includes funding those who are at the forefront of some of these challenges. As Muslims have entered more civic spaces and joined more networks and coalitions — and have been recognized for our work in doing so — our profile has been rising. We are intentional about raising our visibility because it is important for everyone to understand the role Muslims have played, and continue to play, in bettering society, whether through our philanthropic, cultural, or civic contributions.

PND: The fund works to achieve its goals through three program areas — grantmaking in support of "rights, wellness, and understanding"; empowering American Muslims to tell their own stories and ensure more accurate and authentic representations of Muslims in the media and culture; and providing thought leadership to foundations, think tanks, media, and civic leaders. Why is culture-focused work — for example, the multiyear public arts and oral history project you funded at Brooklyn Historical Society — so central to your efforts?

KS: Culture plays a tremendous role in shaping our beliefs about ourselves and others. Unfortunately, many people in the U.S. still hold a low opinion of Muslims, and much of that is rooted in the damaging narratives we’ve all been exposed to through popular culture, especially film and television, over many decades. If we want to shift how people perceive Muslims, we can't afford to ignore culture. Brooklyn Historical Society’s Muslims in Brooklyn oral history project, led by historian Zaheer Ali, empowers the borough’s Muslim communities to narrate a piece of New York City history. By listening to their stories, told in their own words, anyone can learn how Muslims have helped shape one of the world's most influential metropolises.

There is so much power in crafting and sharing your own story, which is why we are inspired by the oral history project. There is also a vast untapped reservoir of Muslim storytellers that we want to help organize and nurture. Muslims are one of the most racially and ethnically diverse faith communities in the U.S., and only when we appreciate the many perspectives within our community will we begin to understand what it means to be a Muslim in America. For example, the perspective of a newly arrived Syrian refugee could not be more different from the perspective of a fourth-generation African-American Muslim. We want to help create space to honor and share all of these stories.

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Quote of the Week

  • "[L]et me assert my firm belief that the only thing we have to fear is...fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance...."


    — Franklin D. Roosevelt, 32nd president of the United States

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