Creating Symbiosis Between Marketing and Advocacy

How many times have you had to make a strategic decision designed to generate (or replace) critical support for your organization or cause? Maybe you lost the support of a key funder, or something happened in your issue area that required a decisive response.

Let's face it: even when things are calm, your organization is competing with dozens of other organizations and causes for public mindshare. Which is why I'm sure you've tried all sorts of traditional and digital methods designed to amplify your organization's message so that it stands out from all the "noise." 

Of course, generating any kind of action in our over-saturated media environment requires the efforts of two of your most critical teams: marketing and advocacy. It’s the job of marketing to acquire and recruit people to your cause, while advocacy works at the other end of the spectrum to activate those who are most likely to support — or are already involved at high levels with — your cause.

How do organizations achieve that happy state?

Successful cause leaders have discovered that the secret is to create a mutually beneficial relationship between your marketing and advocacy teams.

Finding the Sweet Spot

Often, when I sit down with cause leaders and ask about an upcoming event or campaign, I'm told (in so many words) that the organization is trying to expend as little of its limited resources as possible — and doing so in a siloed way. Sometimes, the marketing team will say, "Oh, it’s the advocacy team’s job to create passionate supporters and fight the good fight on the policy front," while the advocacy team members will say, "It's not our job to fill the room or make sure our message is getting to the right people. That’s marketing's job."

As anyone responsible for building a movement or a brand tied to a cause or issue knows, however, the sweet spot for any organization — the place where all its resources are used so as to create a whole greater than the sum of its parts — requires everyone, on every team, to work together.

Where am I going with this?

The challenge for a mission-driven organization — getting as many supporters as possible to amplify your cause or issue in the most effective and efficient way possible — underscores the need for two things:

• advocacy teams must establish clear, measurable milestones and metrics that define "success" for any campaign or initiative; and
• marketing teams must be given the resources and tools — including (and not least) digital tools — needed to achieve those milestones and goals.

Note: I did not number the above bullet points "1" and "2". Why, because it's not always obvious which comes first. Yes, you need supporters to help you achieve your milestones, and you need milestones that supporters can work toward, but is one more important than the other? In my opinion, the absence of clear, aspirational goals and milestones for both supporters and your marketing team invariably serves to dampen enthusiasm and depress growth. It's an approach, in my experience, that  leads to modest turnouts and response rates unlikely to keep you ahead of normal attrition rates.

Let’s look at the challenge in more detail.

Success for Marketing

I've seen many marketing campaigns that exceeded expectation in terms of bringing in new supporters. The most successful ones connected the public to a specific and achievable milestone. Working in conjunction with the advocacy and fundraising teams, marketing was given clear goals and the resources it needed to rally and connect target audiences to the cause. Those teams then applied their creative talents to designing campaigns that spoke compellingly to the importance of the issue and how individuals could become involved.

In many cases, resources also were made available for marketing teams to target supporters and potential supporters through paid media ads. More customized efforts often involved influencers in enlisting their followers to help the organization achieve its goals. To be clear, I'm not talking about a "we're going to eliminate [issue] in America by 2030” appeal; instead, the language used was specific to what supporters needed to feel and see as a clear victory in the moment — this month or this year.

Success for Advocacy

In my experience, advocacy teams tend to focus on a common benchmark of success: large numbers of supporters who can be leveraged to pressure/persuade stakeholders (legislators, policy makers, donors) to take action. Which means advocacy teams need their marketing colleagues to bring in as many supporters and potential supporters as they can.

Note, too, that while advocacy teams tend to value the most engaged supporters, successful organizations and causes do not neglect supporters who can get their family and friends to act, even when they’re not especially passionate about the cause. As advocacy teams design these "friends-and-family" appeals, marketing can plug calls to action into the appropriate messaging and collateral. And as advocacy teams make progress toward their goals, marketing can share the gains with supporters as evidence of the cause's popularity — and added incentive for further engagement.

Symbiosis Is the Key

A symbiotic relationship between marketing and advocacy is essential for movement building. Yes, it’s difficult; aligning and deploying resources from different departments or budgets requires consensus and cooperation. Frankly, the ability to identify and define meaningful metrics and milestones — those small victories related to an issue or cause that an organization can "own" — is daunting, especially where fear of a misstep exists.

But when It comes together, it's a beautiful thing to behold. Let me give you an example.

412 Food Rescue

412 Food Rescue collects perfectly good food from retailers, restaurants, caterers, and others and redistributes it to the food insecure. For that part, the organization's outreach/advocacy team recruits nonprofit partners such as housing authorities, daycare centers, churches, and community centers.

Working together, the outreach/advocacy and marketing teams have created an organization that runs almost exclusively on volunteer labor and enthusiasm. Volunteers download an app that tells them where and when surplus food is available, enabling them to respond immediately as to their availability to rescue and deliver the food directly to families in need. It’s a rewarding high-touch experience for everyone involved that lets marketing put volunteers, donors, and beneficiaries at the forefront of the organization's messaging.

When making strategic decisions about how to attract more supporters to your cause, be sure to look at the challenge holistically and with the longer term in mind. And remember, when marketing and advocacy are inspired and enabled by leadership to work together, even small wins tend to morph into bigger ones.

Derrick Feldmann (@derrickfeldmann) is the author of Social Movements for Good: How Companies and Causes Create Viral Change, the founder of the Millennial Impact Project, and lead researcher at Cause and Social Influence.

4 Design Essentials to Spark Lasting Change

American corporations, individuals and foundations gave over $425 billion to universities, cultural institutions, hospitals, and other nonprofit organizations last year, including significant funding hoping to address some of the biggest challenges we face across the country and around the globe — from climate change to homelessness. And yet, we have not made substantial progress on most of these systemic issues. That has to change.

The truth is the most critical and pressing systemic challenges our nation and our world are facing are too large and too complex to be solved by any individual organization working alone. But most funding flows to individual organizations. This mismatch is a key reason why progress too often stalls. To effect lasting, system-level change, funders must increase their support for coordinated, collaborative efforts — and demand no less from their grantees.

With decades of grantmaking experience between us, we decided to do the research to find evidence-based essentials that networks and coalitions need to make real progress toward meaningful, sustainable goals. Dell Technologies and 100Kin10, a network focused on addressing the nation's STEM teacher shortage, partnered to examine how to create and fund the kind of collective or networked efforts that can spark lasting change. This extensive analysis of successful, coalition-based social change efforts uncovered four "design essentials," elements that each effort needed to succeed.

Here is what we learned:

The Best-Kept Secret: A Strategic ‘Pivot’

There are countless examples of strategic "pivots" to point to in the for-profit world, many of them from the not-too-distant past. Remember when Amazon just sold books, when Netflix mailed DVDs, or when the Gap was a record store that sold Levi's? It's rare, on the other hand, to hear about nonprofits making the same kind of massive changes in strategy. Of course, taking a risk in Silicon Valley (where companies are expected to produce financial returns for their investors) is different than risk-taking in the nonprofit world, where organizations are responsible for having an impact on a social or environmental problem.

But pivoting — a shift in strategy that helps an organization achieve its desired impact — is crucial for nonprofits that want to succeed over the long-term. "Pivot" doesn’t have to be a bad word or signal failure. Think of it, instead, as a natural part of organizational evolution.

Pivots can be large or small, but they should emerge from a clear understanding of what is working and what is not. Using data (e.g., performance metrics, evaluations, and direct observation) to decide whether or not it's time to pivot will ensure that you pivot in the right direction. This kind of intentionality, coupled with the ability to admit what isn't working, makes a strategic pivot different than just throwing spaghetti against the wall and seeing what sticks.

Organizations that don't pivot eventually end up stuck doing the same old thing, even when evidence points them in another direction. In such a scenario, funders often start to wonder about their investment in a "stuck" organization and whether it's truly creating the impact they would like to see. To help nonprofits that are struggling with the pivot issue, as well as funders who may be sitting on the other side of the table, I wanted to share a story about a pivot made by my organization, UpStart, what we learned from it, and how you can benefit from the same kind of thinking and tactics.

UpStart's flagship initiative in Colorado was our Teen Fellowship program, which each year engaged twenty-four fellows in the fundamentals of social entrepreneurship through a Jewish lens. This program was a part of the larger Denver-Boulder Jewish Teen Initiative to increase engagement of diverse local Jewish teens. In the fellowship, teens worked in small teams to solve a particular problem in their respective communities, developing new initiatives and learning key skills that would help them navigate the world. The program was rated favorably by the teens who participated, but from an outcomes perspective it was becoming increasingly clear it was off-strategy.

Memo to Foundation CEOs: Get a Youth Council

Seven years ago, we launched a President's Youth Council (PYC) at the California Endowment, and it seems like a good time to tell you that the young people who've served on the council over those seven years have significantly influenced our programming as a private foundation, been a source of reality-checking and ground-truthing on how our work "shows up" at the community level, and have substantially increased my own "woke-ness" as a foundation executive.

Before I get into the details, I'd like to briefly share why we decided we needed a President's Youth Council and how it works: In 2011, our foundation embarked on a ten-year, statewide Building Healthy Communities campaign that was designed to work in partnership with community leaders and advocates to improve wellness and health equity for young people in California. We had already been using a variation of a place-based approach in our work, and so we selected fourteen economically distressed communities to participate in the campaign — some urban, some rural, and all, taken together, representing the complex diversity of the state.

At the time, I was aware not only of the privileged position I occupied outside my organization, but also of how sheltered I was as a chief executive within my organization. More often than not, I received information about the effectiveness and impact of our work in the form of thoughtfully crafted memos from staff, PowerPoint presentations, and glossy evaluation reports filled with professionally designed charts and graphics. Even when feedback in the form of recommendations from consultants or comments from the community came my way, it was all carefully curated and edited. As I had learned — and this is especially true at large foundations — when members of the community get "face time" with the CEO, it is a carefully managed and considered process.

Being at least vaguely conscious of these issues early on in our Building Healthy Communities work, I wanted to ensure I would have some regularly calendared opportunities to meet face-to-face with young leaders from the communities we were serving. So, we solicited nominations from grantee-leaders in each of the fourteen program sites, and a President's Youth Council, featuring mostly young people of color between the ages of 17 and 21 and of varying sexual/gender orientations, was born.

Seven years later, here's what it looks like.

Philanthropy Has Changed How It Talks — But Not Its Grantmaking — in the Decade Since NCRP's 'Criteria' Was Released

It's been ten years since NCRP released Criteria for Philanthropy at Its Best. As I reflect on the animated response to the report, I'm struck by how far the sector has come since 2009 — and, paradoxically, by how little has changed.

Our decision to publish Criteria was, shall we say, controversial. That NCRP had the temerity to assert that any set of criteria be applied to the field of philanthropy, let alone criteria grounded in our belief that grantmakers needed to prioritize marginalized communities and support grassroots-led problem solving to address the systemic inequities and injustices confronting communities in America every day, had more than a few people aghast.

Here's a sampling of the some of the pushback:

"[NCRP's] hierarchy of ends is breathtakingly arrogant." — Paul Brest, former president, William and Flora Hewlett Foundation, in the Huffington Post, 2009

"We reject the use of a single template to promote effective philanthropy." — Steve Gunderson, former president, Council on Foundations, 2009

"In the NCRP worldview, philanthropic freedom is not only at risk, it's an oxymoron." — Heather Higgins, former VP, Philanthropy Roundtable, in Forbes, 2009

Criteria earned NCRP new fans and more than a few critics. But when I consider the many books published in the last few years that have been critical of the field, I'm pretty sure that if we released the report today, few would bat an eyelash.

What's changed?

Criteria for Philanthropy at Its Best: At A Glance Criteria offered the following aspirational goals for grantmakers looking to maximize their impact in the world: Criterion I: Values ...contributes to a strong, participatory democracy that engages all communities. a) Provides at least 50% of its grant dollars to benefit lower-income communities, communities of color, and other marginalized groups, broadly defined. b) Provides at least 25% of its grant dollars for advocacy, organizing, and civic engagement to promote equity, opportunity, and justice in our society. Criterion II: Effectiveness ...invests in the health, growth, and effectiveness of its nonprofit partners. a) Provides at least 50% of its grant dollars for general operating support. b) Provides at least 50% of its grant dollars as multiyear grants. c) Ensures that the time to apply for and report on the grant is commensurate with grant size. Criterion III: Ethics ...demonstrates accountability and transparency to the public, its grantees, and constituents. a) Maintains an engaged board of at least five people who include among them a diversity of perspectives — including those of the communities it serves — and who serve without compensation. b) Maintains policies and practices that support ethical behavior. c) Discloses information freely. Criterion IV: Commitment ...engages a substantial portion of its financial assets in pursuit of its mission. a) Pays out at least 6% of its assets annually in grants. b) Invests at least 25% of its assets in ways that support its mission.

 

Philanthropic sector discourse has come a long way in the last decade

It has become commonplace for foundation staff to talk publicly about trusting grantees with long-term general support, investing in marginalized communities, and funding structural change.

5 Questions for…Lori Bezahler, President, Edward W. Hazen Foundation

In 2000, Lori Bezahler was young, idealistic and running the Education and Youth Services division of a large nonprofit in New York. She came across an ad that piqued her interest: Public Education Program Officer Edward W. Hazen Foundation. Bezahler was intrigued by the foundation’s idea that organizing could be used as a tool to change the conditions that adversely affect people’s lives, with a focus on communities of color and in the area of education. So she applied for and got the job. A few years later, in 2004, Barbara Taveras, the foundation's then-president, decided to step down. The foundation's board conducted a search for Taveras's replacement and chose Bezahler.

In the decade and a half since, Bezahler and the Hazen Foundation have been in the forefront of the movement for racial justice in American society, supporting the leadership of young people and communities of color in dismantling structural inequity based on race and class. To accelerate that work at this critical juncture, the Hazen board announced in March that the foundation would be spending down its endowment over the next five years in support of education and youth organizing, with a focus on racial justice.

PND spoke with Bezahler shortly after the board’s announcement to learn more about how and why the decision to spend down was made, how it will be executed, and what the foundation hopes to achieve over the next five years.

Philanthropy News Digest: The Hazen Foundation was established in 1925, making it one of the oldest private foundations in the United States. For decades, the foundation focused its resources on "the lack of values-based and religious instruction in higher education." Then, in the 1970s, it began to focus on public education and youth develop­ment, and in the late '80s it shifted its focus to community organizing for school reform. In 2009, under your leadership, the foundation made another shift, and began to focus more explicitly on race as the basis of oppression. Can you speak, broadly, to the process and the people who’ve helped shaped the foundation’s evolution over the last ninety-plus years?

Lori Bezahler: I'm glad you brought up the foundation's establishment, because I think Edward and Helen Hazen, the couple who created it, were really interesting people. They were childless themselves and were involved, during their lifetimes, in a number of char­ities that focused on young people. A lot of that work influenced the founding docu­ments of the foundation and its approach from the beginning, especially the importance of thinking about young people in terms of their whole selves, thinking about character development, about the way each of us incorporates our values and our beliefs into our lives. That's been a common thread through all the years and decades of the foundation's work. And over that span of time, a couple of people have been especially important in shaping the institu­tion that is Hazen today.

The first is Paul Ylvisaker, who was well known for the urban planning and anti-poverty work he did for the Johnson administration in the 1960s and later at the Ford Foundation, before becoming a dean at Harvard. He also was a trustee of the Hazen Foundation. From what I've read of our history and in board minutes and things like that he was influential in a number of ways. One was thinking about policies and their impact in broad structural terms. The other was the decision to recommend bringing Jean Fairfax, who just passed away at the age of 98, onto the board. At the time, Jean was a young African-American woman and lawyer for the NAACP Legal Defense Fund, and as far as we can tell from our research, she was the first African-American woman to be appointed to the board of a national foundation. In that role, she was instrumental in bringing attention to issues of race and representation by demanding that prospective grantees of the foundation share information about the demographics of their leadership, the nature of the community they served, and whether leadership was representative of that community. Jean was instrumental in moving the foundation's board to think more intentionally about where we, as an institution, put our dollars and the importance of self-determination.

There were others who followed in her footsteps. Sharon King led the foundation for a few years in the late 1980s, and it was under her leadership that the foundation began its work in the field of community organizing, or, as Sharon used to say, with organizations that had their feet in the community, that were grounded and embedded in the com­munity and not parachuting in, and that had leadership that was representative of the community.

After Sharon left, Barbara Taveras took over as president and really built out the foundation's understanding of organizing. She was very thoughtful in considering how a foundation could and should relate to the field through partnering, listening, and acting in a learning mode, rather than a prescriptive mode.

There were also a number of people who helped move the foundation in the direction of having an explicit focus on race. The person I would call out especially in that respect is Daniel HoSang, who was appointed to the board when he was at the Center for Third World Organizing and today is an associate professor of American studies and ethnic studies at Yale. Dan was a member of the board for ten years and really championed the idea that the foundation should specify race as a focus and think about it structurally rather than individually. He was crucial in that regard.

PND: Your board recently announced that the foundation was going to spend out its endowment over the next five years. How did that decision come about?

LB: The impetus to consider a dramatic change in how the foundation does business came about as the result of a sort of fundamental questioning of the foundation's role in a time that presents us all with great challenges but also great opportunities. It's a moment that is lifting up the potential and possibilities for the very work the Hazen Foundation has spent so many years doing. The relationships we've created, in the fields of youth organizing, racial and education justice; the way we've been able to bring that kind of work into the broader philanthropic conversation and raise it up to some of our peers and partners — all that figured into it.

And all those different factors caused us to pause and say, Are we stepping up? Are we doing everything we can be doing? Clearly, there are assumptions around perpetuity in philan­thropy, and they're based on some good thinking. I'm not saying that perpetuity is ridiculous — it's not. If you look at the numbers, you actually spend more over time, it gives you the opportunity to build something and be there for the long haul.

But there are moments when it's not enough, when the damage done by misguided policies or irresponsible leadership in the short-term will have ripple effects across time that demand you think differently about how you use your resources. And when, on top of that, there's an established body of work that you can build on to do something meaningful by concentrating your resources — well then you don't really have a choice.

That was the question we asked ourselves, and the process to get to the announcement took nearly two years. We did a lot of research, everything from literature scans to interviews to surveys. We talked to lots of people in the field, including our grantees and partners. We talked to people who had served in leadership roles in other spend-down institutions and asked them what worked and what didn't work, what were the pros and what were the cons. We looked at other options besides spending down. And we did a lot of financial modeling. I mean, we conducted an enormous amount of research, because I think the board felt very strongly that if we were going to do this, if we were going to turn out the lights on this institution and the work we have been supporting over many decades, it's got to be done in a way that is meaningful. The approach was deliberate and rational, but we also did a lot of soul searching about what it all meant and whether we were doing everything possible to fulfill the mission of the institution or whether there was something different we needed to do.

From 'Tribal' Knowledge to Technology: How Data Can Supercharge Your Nonprofit

Team members at nonprofit organizations often feel a special kinship. Everyone strives to deliver on the organization's mission and is passionate about the same thing — having a positive impact on people's lives and within their communities. In effect, the nonprofit you work for is like a "tribe" — a group of people bound together by a shared interest, a shared vocabulary, and specialized knowledge.

Many nonprofits rely on their staff's collective experience and "tribal knowledge" — undocumented information that is unavailable to those outside the organization — to keep things running smoothly. While both are invaluable, operating in such a manner tends to create gaps in actionable information. And it leaves the organization vulnerable to losing critical institutional knowledge when long-serving staff members retire or move on professionally. 

What's a nonprofit to do? 

Simply put, nonprofits need to be more efficient when capturing organizational knowledge, leveraging the experience of staff, and translating staff insights into action. How? 

With software and historical data. 

Filling Critical Gaps With Data

Better support for participants. Historical data can provide nonprofits with valuable insights that intuition or gut instinct alone cannot. Let's say a fifth-grade student in an afterschool tutoring program is scoring at a seventh-grade reading level. Intuition tells you the student needs to be challenged. But data can show you:

• which strategies have worked for similar students in the past
• which K-12 accelerated reading programs best fit the needs of the student
• how to quantitatively measure the success of your strategies 

Data gathered from digital tools can help the organization answer the above questions and create a program for the student that both stimulates and challenges her. And just as importantly, it will enable the organization to provide customized support for all participants in the program — all the time.

Putting hours back in the day. You probably work in the social sector because you have a keen desire to help others. Spending hours each day on administrative work (like data entry) can undermine that desire, while wasting valuable time on tasks that could (and should) be automated only adds to your stress. You may feel pressure to "make up" that time, but rushing through routine data-entry tasks can lead to mistakes that might have been avoided if you weren't so pressed for time. 

Hill-Snowdon Foundation's Courageous Philanthropy Defends Democracy

Since winning an NCRP Impact Award in 2014, the Hill-Snowdon Foundation has been unrelenting in calling out white supremacy and anti-black racism while taking risks to invest in black-led social change work.

The D.C.-based foundation's grantmaking has long been bold, but the leadership it has modeled through its Defending the Dream Fund matches the urgency of the real threats to our democracy. The foundation's decision in 2017 to simplify its practices and collaborate with other funders in creating the fund has resulted in more than $1 million in rapid-response grants being moved to groups working to fight policies that threaten the most vulnerable populations in the United States.

Even in 2015, however, the foundation knew this moment in American history — one that has seen the emergence of movements calling for just and fair elections, human rights for LGBTQ people and people of color, and economic equity — would not last forever.

So the foundation launched its Making Black Lives Matter initiative (MBLM), pushing philanthropy to look beyond the immediate moment and invest in longer-term infrastructure for black-led social change work. Grantees, funding partners, and other nonprofit groups in the community have rated that work as the most impactful they have done in recent years.

How did the foundation do it?

A Conversation With Ann Mei Chang, Author, 'Lean Impact: How to Innovate for Radically Greater Social Good'

Poverty. Mass migration. Economic dislocation. Climate change.

The problems confronting societies around the globe are big — and getting bigger. The resources available to address those problems, however, are shrinking, as governments burdened by huge debts and future obligations and corporations wary of controversy pull back from “feel-good” causes and collective action. And while countless foundations and civil society groups continue to fight the good fight, their resources seem Lilliputian compared to the magnitude of the challenges we face.

It’s a moment that demands big thinking, bold thinking — but also creativity and out-of-the-box thinking. The kind of thinking we’ve come to expect from Silicon Valley, the global epicenter of a certain kind of innovation and can-do spirit. The question, for many, is: What, if anything, can technologists teach nonprofits and social entrepreneurs about social change?

In her new book, Lean Impact: How to Innovate for Radically Greater Social Good, Ann Mei Chang, a respected social change-maker and technologist, tackles that question head-on. Based on interviews with more than two hundred social change organizations spanning almost every continent, the book distills the lessons learned by change-makers over the years into a set of "lean" principles for nonprofits looking to innovate their way to greater impact.

PND recently spoke with Chang about the genesis of the book, the sometimes testy relationship between tech and the nonprofit sector, and her advice for millennials and social entrepreneurs impatient with the slow pace of change.

Philanthropy News Digest: How did you get into social change work?

Ann Mei Chang: I studied computer science in college and then worked in Silicon Valley for over twenty years, at big companies like Google, Apple, and Intuit, as well as a number of start-ups. But I had known since my mid-twenties that I wanted to spend the first half of my career in tech, and the second half doing something more meaningful, something to make the world a better place. I hoped I would be able to make that change, and I was committed to it, although I didn't know exactly when or how. But as I got closer to that point in my career, in my early forties, I began to look around at all the things I cared about, and decided to focus on global poverty, as it seemed to be at the root of so many other problems I cared about.

I recognized there was a lot I needed to learn about a very different space. I ended up taking a leave of absence from Google and went to the State Department on a fellowship, where I worked in the Secretary's Office of Global Women’s Issues, with a focus on issues around women and technology. It didn't take long before I was hooked. I resigned from Google and signed on for another year. After the State Department, where a lot of the work takes place at the ten-thousand-foot level, I joined a nonprofit called Mercy Corps to learn how the real work was being done in the trenches.

Then I was offered my dream job — as the first executive director for the Global Development Lab at USAID, the agency's newest bureau with an inspiring two-part mission. The first part was to identify breakthrough innovations that could accelerate progress in the global development and humanitarian aid work that USAID does. And the second was to look at how we could transform the practice of global development itself by bringing new tools and approaches to table. The first was the "what," and the second the "how."

It fit exactly into the way I was beginning to think about what was really needed to make a difference. That's why it felt like a dream job — it was an opportunity to do this work at the largest aid agency in the world, in the belly of the beast, so to speak, but where I'd be responsible for thinking about how we could work differently and more effectively.

PND: It's an interesting career trajectory, in that it bridges the worlds of both technology and social change. In your experience, do technologists get social change? Or do they tend to see it as another problem that needs to be "engineered"?

AMC: That really depends on the technologist. As with everything, people in tech exist on a spectrum. I've known people in tech who think that technology can solve everything — we'll build a smart phone app and that will somehow end global poverty. There can be a naiveté and hubris, especially when you’re building products for people who live in contexts that you’re not that familiar with.

But there's also a thriving community of tech people in the global development sphere — we call it ICT4D, or information communication technologies for development — who are both technologists and development professionals looking at the intersection between the two. This community has developed something called the principles for digital development, which embody the best practices for the responsible use of technology in development.

One of the really exciting things that happened while I was in government was the creation of US Digital Services and 18F, where a lot of people from the tech sector came in to work for the govern­ment and saw that their skills could be put to use to help the government better serve people. It was catalyzed by the debacle with HealthCare.gov, which caused a lot of people to recognize that tech had something it could contribute that would really make a difference.

Impact Investing and Donor-Advised Funds

As interest in (and assets dedicated to) impact investing grows, institutional investors, foundations, and philanthropists alike are looking for an entry point into the rapidly growing field. At the same time, growing numbers of social entrepreneurs are looking to savvy investors and high-net-worth individuals as a potential source of funding.

Both groups have identified a compelling intersection of interests in the form of donor-advised funds (DAFs) that specialize in impact investment management and distribution. Charitable assets in donor-advised funds totaled $85 billion in 2017, and awareness of DAFs has grown significantly over the last five or six years. In fact, today there are three times as many donor-advised funds in the U.S. as there are private foundations.

While still just a fraction of the total, a handful of impact-focused donor-advised funds are seeking to bridge what Ayesha Khanna of the Points of Light Foundation calls "the pioneer gap" — by which she means a lack of funding for early-stage impact ventures, supply and distribution constraints, growing demand for expertise and new talent, and the role of partnerships as a lever for scale.

Thanks to the still-nascent but growing philanthropic impact infrastructure built by organizations such as RSF Social Finance, Tides Foundation, ImpactAssets, and others, savvy donors are finding it easier than ever to make impact investments in social enterprises and early-stage social entrepreneurs. Here are six things they are learning along the way:

DAFs can multiply the impact of their philanthropic dollars: Grants are a critical tool for social change, but once grant dollars are deployed, they are gone. Capital that is deployed to an impact investment — either as a loan, equity, or debt — has the potential to be redeployed to meet changing needs.

Donors appreciate that as investment gains are returned to a donor-advised fund, those gains can be recycled into future investments or deployed as grants.

Tips for Finding the ‘Perfect’ Board Member

One of the questions we get a lot from our nonprofit clients is: How do we find passionate, engaged, committed board members? Putting together a high-functioning board isn't just about recruiting the "right" people. It's about having the proper mindset and a good plan. Here at Envision Consulting, we often describe the search for the perfect nonprofit board member as a bit like looking for romance, complete with angst-ridden courtships, elaborate proposals, occasional heartbreak, and, with a little luck, true love at the end of your search.

Still with me? Here are some tips to make your search a lot less Romeo and Juliet and a little more The Wedding Singer:

1. Have a "Wish List." You're more likely to find board members who add value to your organization if you understand (and can articulate) beforehand what it is you're looking for. Broaden your wish list beyond skills/expertise (yes, every board should have a CPA) and financial clout (believe it or not, wealthy board members don't always equate to well-resourced nonprofits). Think about the personal characteristics, perspectives, experiences, and networks a candidate is able to bring to your organization. When we have this conversation with our clients, they often tell us they want board members who are available to participate in board meetings and organizational events, have the ability to think strategically, and hold themselves (and others) accountable — the kind of intangible qualities that are difficult to quantify but can have a huge impact on the success and productivity of a board and the broader organization.

2. Fools Rush In. It takes two to tango, right? Too often, nonprofits are overly focused on finding the perfect new board member and neglect to properly "court" candidates by listening to their concerns and answering their questions — only to be shocked (shocked!) when the relationship doesn't pan out. Good board candidates will want to evaluate your organization as much as you want to evaluate them — and they're likely to be selective about which boards they agree to join. Beyond just making a good impression on the candidates you're interested in, you also may need to address how you plan to provide (in an authentic way, of course) the experience the candidate is hoping to gain by joining your board. We strongly encourage our clients to tell candidates in detail about the orientation process and other ways they support new board members.

Most Popular PhilanTopic Posts 2017

It's no surprise, perhaps, that the most popular item on the blog in 2017 was a post, by Michael Edwards, from 2012. Back then, the country was clawing its way back from the worst economic downturn since the Great Depression, and the future, if not exactly bright, was looking better. Two thousand-seventeen, in contrast, was...well, let's just say it was a year many would like to forget. Edwards, a former program officer at the Ford Foundation and the editor of the Transformation blog on the openDemocracy site, had agreed to write a four-part series (check out parts one, two, and four) on the Bellagio Initiative, an effort funded by the Rockefeller Foundation to produce a new framework for philanthropic and international development, and his third post had much to say about how and when, in development work, we measure, how we use and interpret the results, and who decides these things — concerns as relevant today as they were in the final year of Barack Obama's first term in office.

Of course, smart thinking and useful advice never go out of fashion — as the posts gathered below amply demonstrate. Indeed, with an administration and majorities in both chambers of Congress seemingly determined to roll back many of the progressive gains achieved over the last half-century, nonprofits and social entrepreneurs working to protect the rights of marginalized and vulnerable populations, undo the vast harm caused by a systemically biased criminal justice system, combat the corrosive effects of money on our politics, and address the existential threat posed by climate change will need all the smart thinking and useful advice they can lay their hands on. So, sit back, buckle your seat belt, and get ready for 2018. It's going to be an...interesting year.

• Valuing What We Can Measure or Measuring What We Value? (Michael Edwards)
• A Marriage of Commerce and Cause: How Rotary Is Staying Relevant in the 21st Century (John Hewko)
• Four Key Indicators of Nonprofit Success (Richard Brewster)
• Six Ways to Connect People to Your Cause Through Social Media (Angela Hearn)
• President's Budget Proposal Targets Foundations (Tim Delaney)
• Groundwork for Good Fortune: The Real Power of Strategic Planning (David Allyn)
• [Review] 'In Defense of a Liberal Education' (Michael Weston-Murphy)
• The Diversity Gap in the Nonprofit Sector (Susan Medina)
• The Future of African-American Philanthropy (Gasby Brown)
• [Infographic] The Current and Future State of Nonprofit Philanthropy (MPA program, University of San Francisco)

What have you read/watched/heard lately that got your attention, made you think, or charged you up? Feel free to share in the comments section below.

Interested in writing for PND or PhilanTopic? We'd love to hear from you. Send a few lines about your idea/article/post to mfn@foundationcenter.org.

[Review] 'Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector'

The nonprofit sector has never faced more difficult challenges — or had the potential to create greater impact — than it does today, argue William F. Meehan III, director emeritus of McKinsey & Company, and Kim Starkey Jonker, president and CEO of King Philanthropies, in their new book, Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector. But for nonprofits — by 2025 projected to need up to $300 billion more annually beyond currently expected revenues in order to meet demand — to benefit from the largest intergenerational wealth transfer in U.S. history (an estimated $59 trillion expected to change hands between 2007 and 2061), they will have to "earn the right to expand [their] role and maximize [their] impact" in what Meehan and Jonker refer to as the coming "Impact Era."

Drawing on a number of surveys, including the 2016 Stanford Survey on Leadership and Management in the Nonprofit Sector; a variety of Stanford Social Innovation Review articles, business and nonprofit management books, and Meehan's course on nonprofit leadership at the Stanford Graduate School of Business; and Jonker's experience overseeing the Henry R. Kravis Prize in Nonprofit Leadership, Engine of Impact outlines the challenges nonprofits currently face — lack of impact data, transparency, and sustainable operational support; donors' tendency to give impulsively to well-known organizations rather than high-impact ones; ineffective boards — and then explores a number of tools that nonprofits can use to address those challenges. They do not include venture philanthropy or impact investments, which Meehan and Jonker, somewhat "controversially," are skeptical of. Instead, they urge nonprofits to embrace the "essentials of strategic leadership" — mission, strategy, impact evaluation, insight and courage, funding, talent/organization, and board governance — which, when brought together thoughtfully and intentionally, create an engine of impact that drives organizational success.

Quoting liberally from business management expert Peter Drucker, Ashoka founder Bill Drayton (an early mentor of Meehan's), Good to Great author Jim Collins, and other luminaries, the authors illustrate each component of strategic leadership with concrete examples often drawn from the work of Kravis Prize winners such as the Afghan Institute of Learning (AIL), BRAC, Landesa, and Helen Keller International. And while they concede that some of them may be obvious, they are quick to note, based on survey results, that they are not all well understood or effectively implemented.

They emphasize, for example, the importance of a well-crafted mission statement, and caution organizations against mission creep, even if avoiding the latter means saying no to a new funding source. Indeed, saying "no" seems to be a critical part of strategic leadership, in that the urgent need to achieve maximum impact in a time of enormous challenges and limited resources is too important for nonprofit leaders to be distracted by non-mission-aligned activities — or by debates over semantics (e.g., "theory of change" vs. "logic model"): "if you ever find yourself caught in a debate about these terms' usage," Meehan and Jonkers write, "we suggest you leave the room immediately. We do."

How to Keep Me Scrolling Through What You Are Sharing

Hello, my name is Tom and I am a Subscriber. And a Tweeter, a Follower, a Forwarder (FYI!), a Google Searcher, and a DropBox Hoarder. I subscribe to blogs, feeds, e-newsletters, and email updates. My professional title includes the word "knowledge," so I feel compelled to make sure I'm keeping track of the high volume of data, information, reports, and ideas flowing through the nonprofit and foundation worlds (yes, it is a bit of a compulsion…and I'm not even including my favorite travel, shopping, and coupon alerts).

It's a lot, and I confess I don't read all of it. It's a form of meditation, I guess, for me to scroll through emails and Twitter feeds while waiting in line at Aloha Salads. I skim, I save, I forward, I retweet, I copy and save for later reading (later when?). In fact, no one can be expected to keep up, so how does anyone make sense of it all, or even find what we need when we need it? Everyone being #OpenForGood and sharing everything is great, but who's reading it all? And how do we make what we're opening up for good actually good?

Making Knowledge Usable

At some point, we've all battled Drowning in Information-Starving for Knowledge syndrome (from John Naisbitt's Megatrends — though I prefer E.O. Wilson's "starving for wisdom" theory). The information may be out there, but it rarely exists in a form that is easily found, read, understood, and (most importantly) used. Foundation Center and IssueLab have made it easier for people in the sector to know what is being funded, where new ideas are being tested, and what evidence and lessons are available. But to really succeed, nonprofits and foundations will have to upload and share many more of their documents than they do now. And we need to make sure that the information we share is readable, usable, and easy to apply.

DataViz guru Stephanie Evergreen recently taught me a new hashtag: #TLDR – "Too Long, Didn't Read."

Evergreen proposes that every published report be available in three formats — a one-page handout with key messages, a three-page executive summary, and a 25-page report (plus appendices). That way,  "scanners," "skimmers," and "deep divers" can access the information in the form they prefer and in the time that's available to them. Such an approach also requires writing (and formatting) differently for each of these different audiences. (By the way, do you know which one you are?)

Finally! A Global (Data) Language!

Trying to get global consensus on anything is nearly impossible. But in collaboration with a dynamic cohort of individuals and organizations, we've managed to develop a new manifesto with respect to the structure and sharing of data about global philanthropy that is valued across contexts. Meet the new Global Philanthropy Data Charter.

Philanthropy, and more broadly, civil society, play a large and increasingly visible role in solving complex societal issues around the globe. Over the last twenty years, as private wealth in countries around the world has exploded, we've seen a significant increase in giving by institutions and individuals. At the same time, technology adoption and economic populism have emerged from the shadows while foreign aid to the least developed countries has declined. Established in 2000, the Millennium Development Goals paved the way, in 2015, for the multi-stakeholder Sustainable Development Goals. Each step in this evolution was guided by data. Good data? Not always. But in our rapidly changing world, everyone must tell their own story — or risk having it told for them. The good news? Philanthropy has had to become more transparent, more accountable, and more effective. Rather than siloed efforts, maximizing impact based on smart giving and shared learning has become a collective world-wide aspiration.