[Review] How Change Happens: Why Some Social Movements Succeed While Others Don't

Social movements are nothing new. People always seem to be marching for — or against — something. Part of this is due to the fact that social movements often take decades to achieve the change they seek, while many never get there.

While there is no simple recipe for social movement success, Leslie Crutchfield, executive director of the Global Social Enterprise Initiative (GSEI) at Georgetown University's McDonough School of Business, and her research team have identified a number of patterns that distinguish successful social movements from those that didn't succeed and shares them in her latest book, How Change Happens: Why Some Social Movements Succeed While Others Don't. The six she identifies are a focus on the grassroots; a recognition of the importance of state and local efforts; a commitment to changing norms and attitudes as well as policy; a willingness to reckon with adversarial allies; acceptance of the fact that business is not always the enemy and often can be a key ally; and being "leaderfull."

Crutchfield argues that successful social change leaders invariably recognize the importance of advocating for a shift in social norms, not just policy reforms, and that they never prioritize one over the other. And to support her contention, she shares some key insights from successful change leaders. In the movement for marriage equality in the United States, for example, LGBT advocates used polling research to reframe the focus of the campaign's messaging from "rights" to "love" and "commitment," which in turn led to the dissemination of now-familiar slogans such as "Love is Love" and, eventually, a change in marriage laws.

To further illustrate how change happens, Crutchfield highlights a number of instances where a movement prevailed over a determined counter-movement that strayed from one or more of the patterns. Most telling, perhaps, is the success the National Rifle Association has had "in defending and expanding the gun rights of gun owners in the United States" through a relentless focus on grassroots organizing. Indeed, "[t]he gun rights movement's grassroots army is the reason why, despite the waves of angry anti-gun protests, heartbreaking vigils, and pleading calls for reform that erupt after each tragic mass shooting…gun violence prevention groups still largely lose ground." Over the years, NRA leaders have been laser-focused in growing and emboldening their grassroots base through community events such as barbecues and town hall meetings. In contrast, gun safety advocates have been more oriented "toward elite politics at the national level" and in "push[ing] a comprehensive gun control bill through Congress." The dichotomous results of the two approaches speak for themselves and serve as additional support for Crutchfield's contention that the single most important decision movement leaders have to make is whether "to let their grassroots fade to brown or...turn [them] gold."

[Review] 'The Unfinished Social Entrepreneur'

Social entrepreneur. A once-niche label for a great many people who toiled as environmentalists, civil rights activists, and suffrage fighters before any of those was a "cool" thing to be. It's also the focus of The Unfin sh d Social Entrepreneur — as the book's cover cleverly renders it — by Jonathan C. Lewis, a life-long social justice activist and accomplished social entrepreneur who has founded two socially focused enterprises, MCE Social Capital and Opportunity Collaboration; co-founded another, Copia Global; and currently serves as a trustee for the Swift Foundation, which was founded by UPS heir John Swift in 1992 with a mission to enhance the well-being of people and the environment.

Intended as a guide for current and would-be social entrepreneurs, the book outlines twenty-one themes that Lewis believes are essential values for anyone thinking about jumping into, or currently working in, the social entrepreneurship space. In short (five to ten page) chapters, Lewis uses each theme as a lens through which to explore the mindset required to be truly successful in the world of social justice, whether it's founding your own social enterprise or joining someone else's cause.

He begins with a chapter on "Justice," describing how he dropped out of college to work as a legislative aide for Nicholas C. Petris, a California state senator representing the 11th district (consisting of portions of Alameda, Contra Costa, San Joaquin, and Santa Clara counties) from 1966 to 1976 and the 9th district (encompassing most of the East Bay area) from 1976 until he was termed out in 1996. Petris's "clear sense of right and wrong; his bold embrace of new and controversial ideas; his courageous use of power; his principled instinct to fight alongside those without privilege or advantage" are, writes Lewis, "the very soul of the social entrepreneur." Lewis then weaves his personal story through chapters titled "Starting," "Passion," "Rescued," "Connection," "Failure," and "Misgivings," walking readers through the twists and turns of his journey, with each chapter highlighting a lesson learned and/or core value to be absorbed and put into practice by would-be social entrepreneurs among his readers. Taken together, they are values that — if we remain cognizant of them in our day-to-day lives, writes Lewis — will help us be better, more compassionate, and empathetic, both as human beings and as professionals.

For example, in the chapter on "Listenership," Lewis shares a moment in which he learned the value of listening "authentically," of paying attention to both verbal and non-verbal cues, and of pushing our understanding beyond the limitations of our individual frames of reference. "Listenership means hearing others: the Others who have come before us, the Others who walk alongside us, the Others who are marginalized," he writes. "Listenership is social entrepreneurship....Social entrepreneurship valorizes the listening skill because it's so fundamental, so vital, to achieving social impact." 

Weekend Link Roundup (October 14-15, 2017)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

We've always admired Herb Alpert — chart-topping musician, innovative record producer/executive, generous philanthropist — and are happy to pass on the news that his foundation has a brand brand new website.

Economy

"[F]or the first time since World War II, American children have only a 50-50 chance of earning more than their parents" — proof that our "economic system is broken," and why jobs and opportunity are America's most pressing challenge, writes Rockefeller Foundation president Rajiv J. Shah.

Giving

How might tax reform affect charitable giving? On the NPR site, Jonathan Meer, a professor at Texas A&M University and an expert on charitable giving, shares his analysis.

Cash-strapped though they may be, cause-driven millennials are finding ways to support causes and organizations aligned with their passions and concerns. Justin Miller, co-Founder and CEO of CARE for AIDS, a faith-based NGO that provides holistic care to families affected by HIV/AIDS in East Africa, explains.

Grantmaking

On the Center for Effective Philanthropy blog, Anthony Richardson, a program officer at the Nord Family Foundation in Ohio, argues that it is critically important for funders "to listen and be discerning about what may be most helpful — and what may indeed be unintentionally harmful — to organizations doing challenging work on the front lines."

Weekend Link Roundup (May 13-14, 2017)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

Although President Trump has signed into law a $1.1 trillion appropriations bill, bringing to an end (for now) months of debate over his administration's controversial budget blueprint, the future of arts funding in America remains uncertain, write Benjamin Laude and Jarek Ervin in Jacobin. Critics who accuse the president of philistinism are missing the point, however. "For better or worse," they write, "the culture wars ended long ago. These days, with neoliberalism's acceleration, nearly every public institution is under assault — not just the NEA. If we want to stop the spread of the new, disturbing brand of culture — the outgrowth of an epoch in which everything is turned into one more plaything for the wealthy — we'll need a more expansive, more radical vision for art."

On the Mellon Foundation's Shared Experiences blog, the foundation's president, Earl Lewis, explains why the National Endowment for the Humanities is an irreplaceable institution in American life.

Data

In a post for the Packard Foundation's Organization Effectiveness portal, Lucy Bernholz, director of the Digital Civil Society Lab at the Stanford Center on Philanthropy and Civil Society, reflects on the process that led to the center's Digital Impact Toolkit, a public initiative focused on data governance for nonprofits and foundations.

According to The Economist, the most valuable commodity in the world is no longer oil; it's data. What's more, the dominance of cyberspace by the five most valuable listed firms in the world — Alphabet (Google's parent company), Amazon, Apple, Facebook and Microsoft — is changing the nature of competition while making the antitrust remedies of the past obsolete. "Rebooting antitrust for the information age will not be easy," the magazine's writers argue. "But if governments don't want a data economy dominated by a few giants, they will need to act soon."

Food Insecurity

According to Feeding America's latest Map the Meal Gap report, 42 million Americans were "food insecure" in 2015, the latest year for which complete data are available. That represents 13 percent of U.S. households — a significant decline from the 17 percent peak following the Great Recession in 2009. The bad news is that those 42 million food-insecure Americans need more money to put food on the table than they did before. Joseph Erbentraut reports for HuffPo.

Weekend Link Roundup (April 15-16, 2017)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Advocacy

Our colleagues over at GrantCraft have put together an excellent suite of resources that captures the wisdom of philanthropic leaders who have participated in multi-party advocacy collaboratives. Check it out.

And Salsa Labs, a maker of integrated software for nonprofits, has released a a Nonprofit Advocacy Action kit that includes, among other thing, best practices and customizable advocacy templates. (Registration required.)

Climate Change

There's no denying that philanthropy is as industry that loves jargon — or that the use of jargon often undermines the effectiveness of our messaging and communications. With that in mind, Achieng' Otieno, a communications officer in the Rockefeller Foundation's Nairobi office, shares some tips about how to communicate the concept of "resilience" to non-experts.

Health

Here on Philantopic, the Robert Wood Johnson's Foundation John Lumpkin has some suggestions about what we can do to improve care for patients with complex needs.

Higher Education

On the Inside Philanthropy site, Mike Scutari examines the implications of a new Marts & Lundy report which finds that mega-gifts for higher education are rising while alumni giving overall is falling.

Weekend Link Roundup (December 17-18, 2016)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Climate Change

The government of the Netherlands has presented a long-term energy plan that stipulates that no new cars with combustion engines may be sold from 2035 on and that all houses in the country must be disconnected from the gas grid by 2050. Karel Beckman reports for the Energy Collective.

Fundraising

What's the best way to get donors under the age of 40 to donate to your nonprofit? Future Fundraising Now's Jeff Brooks shares a little secret.

Giving

In FastCoExist, Ben Paynter has a quick primer on what certain proposals in the Trump tax plan could mean for charitable giving.

The real possibility of lower marginal rates and changes to the cap on itemized deductions under a new Trump administration has many wealthy donors rushing to donate shares of appreciated stock before the end of the year. Chana R. Schoenberger reports for the Wall Street Journal.

As another year winds to a close, Elie Hassenfeld, Holden Karnofsky, and other members of the GiveWell team discuss the thinking behind their personal end-of-year giving choices.

Impact Investing

For those interested in keeping up with developments in the fast-growing field of impact investing, the Case Foundation's Rehana Nathoo has curated a list fifty impact investing "influencers" you should follow on Twitter.

Weekend Link Roundup (December 3-4, 2016)

Our weekly roundup of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Aging

America is aging rapidly, and for "elder orphans" — the growing number of seniors with no relatives to help them deal with physical and mental health challenges — the future is a scary place. Sharon Jayson reports for Kaiser Health News.

Animal Welfare

Nonprofit Chronicles blogger Marc Gunther looks at the animal welfare movement, which, he writes, "is energized these days by the commitment, brainpower and moral fervor of a impressive group of activists in their 20s and 30s...crying out in opposition to what they see as an evil but widely-accepted practice."

Data

On her Philanthropy 2173 blog, Lucy Bernholz explains why, given the threats the incoming Trump administration poses "to free assembly, expression, and privacy," the nonprofit and philanthropic communities need to do more to manage and protect their digital data.

Education

Betsy DeVos, Donald Trump's pick to be U.S. Secretary of Education, is a wealthy supporter of "school choice" and, as "one of the architects of Detroit's charter school system,...partly responsible for what even charter advocates acknowledge is the biggest school reform disaster in the country." In an op-ed in the New York Times, Douglas N. Harris, a professor of economics at Tulane University and founding director of the Education Research Alliance for New Orleans, explains why her "nomination is a triumph of ideology over evidence that should worry anyone who wants to improve results for children."

In a letter to the editor of the Washington Post, Paul J. Deceglie of Fairfax, Virginia, argues that poverty, not school choice (or lack thereof), is the chief driver of poor student performance.

In a new installment of The Chronicle of Higher Education’s Re:Learning podcast, Goldie Blumenstyk chats with Jim Shelton, who recently was hired by the hired by the Chan Zuckerberg Initiative to head up its education work.

Fundraising

Guest blogging on Beth Kanter's blog, Rob Wu, CEO and co-founder of CauseVox, shares six insights the so-called sharing economy tells us about the future of fundraising.

Weekend Link Roundup (August 20-21, 2016)

Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Civic Engagement

On the Carnegie Corporation website, the corporation's Geri Mannion and Jay Beckner of the Mertz Gilmore Foundation chat with Carnegie Visiting Media Fellow Gail Ablow about how foundations can support voting rights litigation.

Community Improvement/Development

The Rockefeller Foundation and Unreasonable Institute, which works to identify entrepreneurs with the potential to address social injustice at scale, have announced the launch of the Future Cities Accelerator, a $1 million urban innovation competition aimed at spurring next-generation leaders to develop solutions to complex urban problems. Though the competition, ten winners will receive $100,000 each and will participate in a nine-month intensive program giving them access to business leaders, investors, and technical support. Details here.

The Knight Foundation is bringing back its Knight Cities Challenge for a third iteration and will offer $5 million in grant funding for the best ideas in three areas that are crucial to building more successful cities – attracting and retaining talent, increasing economic opportunity, and promoting civic engagement. The competition, which is limited to the twenty-six Knight communities, opens Monday, October 10, at knightcities.org and will close on Thursday, November 3, with winners to be announced next spring.

As part of Generocity's "Leaders of Color" series, Tony Abraham profiles David Gould, a program office at the William Penn Foundation, who has a plan for leveling the playing field for people of color in Philadelphia. You can check out the rest of the series here.

What can we learn about creative placemaking from Jane Jacobs (The Death and Life of Great American Cities)? As the Saint Luke's Foundation's Nelson Beckford reminds us, pretty much everything.

Corporate Social Responsibility

Think the concept of sustainability is a little too fuzzy to serve as a pillar of one's corporate strategy. Think again, argues the Environmental Defense Fund's Tom Murray.

Weekend Link Roundup (July 23-24, 2016)

Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Community Improvement/Development

In the New America Weekly, Heron Foundation president Clara Miller explains how the foundation's recent work in Buffalo, the fourth poorest city in the nation, "started as a response to a Heron board member's referral of the local community foundation" and led to the foundation becoming a trusted neutral convener and connector "for a number of contingents in the community."

On the Knight blog, Lilly Weinberg Lilly Weinberg, program director for community foundations at the Knight Foundation, shares three takeaways from a recent convening of twenty civic innovators who've received grants of $5,000 to implement a project in a calenadr year that improve mobility, a public space, or civic engagement in their home cities.

Criminal Justice/Policing

Reflecting on the killings of Alton Sterling in Baton Rouge, Philando Castile in Minnesota, five police officers in Dallas, and three police officers in Baton Rouge, Open Society Foundations president Chris Stone suggests that the divide between black America and American policing is in part the "legacy of slavery, the legacies of Jim Crow, of lynching, of the repression of the civil rights and black power movements, the legacy of the war on drugs" -- and that efforts to close it must include solutions to racial disparities and the building of mutual trust between African Americans and local police departments.

Environment

Here on PhilanTopic, we featured a pair of great posts this week  -- one by Frank Smyth and the second by Maria Amália Souza -- on the noble, unheralded, and frequently dangerous work done by environmental activists in the global South.

A Conversation With Steve Case: The 'Third Wave' and the Social Sector

Anyone of a certain age remembers when free America Online software — delivered on 3.5" floppy disks and then in CD form — seemed to arrive in the mailbox on an almost-daily basis. Although its genesis was in online gaming, the company soon evolved into an online services company and, by the early 1990s, was one of the leaders of the tech world, innovating and helping to build the infrastructure for the online world we know today. In the words of the company's co-founder and former chair, Steve Case, AOL was part of the "first wave" of innovation driven by the Internet.

By the early 2000s, a "second wave" of Internet-enabled innovation featuring apps and mobile phone technologies had sparked a new communications revolution, with companies such as Apple, Amazon, Google, and Facebook leading the way and birthing a new generation of billionaires. Even as this second wave was cresting, however, a third wave of innovation was forming in its wake. In his new book, The Third Wave: An Entrepreneur's Vision of the Future, Case lays out his vision of an emerging era in which almost every object is connected to the Internet and the network of all networks "stops belonging to Internet companies.…The entrepreneurs of this era are going to challenge the biggest industries in the world, and those that most affect our daily lives. They will reimagine our healthcare system and retool our education system. They will create products and services that make our food safer and our commute to work easier."

PND spoke with Case, who chairs the Case Foundation and, with his wife, Jean, is a signatory of the Giving Pledge, about what these changes mean for the social sector and how nonprofits, large and small, can partner with business and government to solve some of our most pressing challenges.

Philanthropy News Digest: What you have labeled the "third wave" of Internet-enabled innovation will affect many areas of interest to the social sector, including health and health care, education, and food and agriculture. Do you see this next wave of innovation as a boon for nonprofits and social entre­preneurs?

Steve Case: I think it can be. Obviously, there are different folks focusing on different things in different ways. And there will always be an important role for nonprofits to deal with issues that, frankly, only nonprofits can deal with. But some of the sectors you mentioned — health care and education, food, agriculture — I think there's a role there for entrepreneurs to build companies that can have an impact.

One of the big things I talked about in the book — and which the Case Foundation has been championing for years — is the importance of partnerships. Partnerships between startups and other organizations — whether it's other companies, nonprofits, or government — will become more important in the nonprofit sector generally and will have a significant and, I think, positive impact on some of the sub-sectors you mentioned.

PND: The Case Foundation has always emphasized the importance of working across sectors. How do you think the changes brought about by the third wave of Internet-enabled innovation will affect its own work?

SC: I think we'll continue on the path we've been on. We've been talking about some of the issues around cross-sector collaboration for the nearly twenty years the foundation has been around. In the last few years, we've focused on things like impact investing, inclusive entrepreneurship, leveling the playing field so every entrepreneur who has an idea has a shot, and we'll continue with those efforts and try to use all the levers available to us.

Jean [Case] has spent a lot of time on impact investing. Part of her focus is advocating for policy changes that actually free up and expand more impact investing capital. The kinds of things we're focused on at the foundation are very much in sync with the kinds of things I address in the book.

Weekend Link Roundup (May 14-15, 2016)

Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Children and Youth

Brain development in young children is critical to their readiness for school and success later in life. "But preventable poverty and toxic stress can impede and derail a child's early brain development," write Marian Wright Edelman and Jackie Bezos on the Huffington Post's Politics blog. Which is why, "[i]n addition to quality interactions with parents, grandparents and other caregivers, young children need access to a full continuum of high quality early learning opportunities...."

Climate Change

Where's the beef? More to the point, asks Marc Gunther on his Nonprofit Chronicles blog, why aren't environmental groups working actively to reduce meat consumption and the number of factory farms, two of the biggest contributors to global warming?

Corporate Philanthropy

In Fortune, American Red Cross CEO Gail McGovern shares what she has learned over eight years in that position about what business and nonprofits can teach each other.

Data

On the Hewlett Foundation's Work in Progress blog, Sarah Jane Staats has five questions for Ruth Levine, director of the foundation's Global Development and Population Program, about the existing gender gap in data.

Education

How can we fix public education in America? The answer, says the Grable Foundation's Gregg Behr in a Q&A with Forbes contributor Jordan Shapiro, starts with the way kids learn.

On her Answer Sheet blog, the Washington Post's Valerie Strauss has the second part of an email conversation between noted education reform critic Diane Ravitch and hedge fund manager Whitney Tilson, a supporter of such efforts. And if you missed the first part of the conversation, you can catch up here.

Have school-choice policies solved the problem they were meant to address -- namely, the strong link between a child's educational outcomes and the neighborhood conditions in which he or she has grown up? The Washington Post's Emma Brown reports.

Weekend Link Roundup (April 30-May 1, 2016)

Our weekly round up of noteworthy items from and about the social sector. For more links to great content, follow us on Twitter at @pndblog....

Arts and Culture

On the Americans for the Arts blog, Sharbreon Plummer offers some "suggestions for ways that employers can support emerging leaders...of color, along with ways that individuals can begin to explore self-care and agency within their institutional structures and everyday lives."

Climate Change

The Paris Agreement to limit emissions of global greenhouse gases will go into effect when 55 countries  —  comprising at least 55 percent of annual global emissions — ratify it domestically. Making sure individual countries live up to their commitments is going to be a challenge. Pacific Standard's John Wihbey explains.

Community Improvement/Development

"In the wake of Freddie Gray's fatal encounter with the police, subsequent tumultuous protests, a mistrial for one of the officers charged in connection with [his] death, and a crime spike, Baltimore, for better or worse, has become a poster child for government failure," writes Clare Foran in The Atlantic. With Mayor Stephanie Rawlings-Blake having announced she will not run for reelection, what happens in the city's Democratic primary "could shed light on the complex challenge of how to rebuild a fractured city — or how not to."

Corporate Philanthropy

On his Nonprofit Chronicles blog, Marc Gunther considers the growth of global pro bono programs and argues that, as well intentioned as they may be, "without independent evaluations, feedback from clients and transparency about results, [such] practices won't do nearly as much good as they could."

Education

On the Ford Foundation's Equals Change blog, Frederick James Frelow, a senior program officer in the foundation's Youth Opportunity and Learning program, looks at some of the restorative justice practices the New York City Board of Education has implemented to help address "the root causes of the conflicts and misunderstandings that undermine trust and respect between youth and adults in school as well as in the world at large."

Environment

A massive 40,000-acre seagrass die off in the waters of Florida Bay is raising alarms about a serious environmental breakdown. The Washington Post's Chris Mooney reports.

In the first post of a four-part series, Mongabay reporter Jeremy Hance explores how the world's biggest conservation groups have embraced an approach known as "new conservation" that is roiling the field.

[Review] Social Movements for Good: How Companies and Causes Create Viral Change

When I think back to the social movements I learned about as a kid — from women's suffrage to civil rights — I picture grainy, black-and-white photos of people, young and old, with picket signs marching through the streets. While social movements today share many of the same elements, they would be largely unrecognizable to the early to mid-twentieth century leaders and social reformers who paved the way for today's activists. In Social Movements for Good: How Companies and Causes Create Viral Change, Derrick Feldmann adeptly dissects many of the social movements we've become familiar with, distinguishing them from movements of the past and, in so doing, reveals how contemporary social movements emerge, gain momentum, and, in some cases, sustain themselves long enough to change the world.

Feldmann, the founder of cause engagement firm Achieve (and a regular contributor to Philanthropy News Digest), begins by drawing a distinction between the social movement traditionally understood and social movements for good. The latter, argues Feldmann, "establish a platform of awareness, individual action, outcomes, and sustainable change beyond initial participation and triumph," in contrast to social movements "focused solely on injustice and policy change in the immediate term." The ultimate outcome of a social movement for good may not be policy change but rather continued support and awareness at the level of the individual, as is the case with the "Movember" prostate-awareness campaign that takes place during the month of November.

In addition to this difference in end goals, the vehicles through which social movements for good tend to disseminate their message also differ from those used by more traditional social movements. In an age in which technology affects nearly every aspect of our lives, it shouldn't surprise anyone that it has become a key driver of the way we champion the issues we care about. In fact, our ability to reach potential supporters and champions for the causes we care about has never been greater, thanks to the virtual social networks that connect us. More than mere distribution channels, those networks and platforms have changed the nature of how we communicate. And yet, as Feldmann notes, social movements today "are more challenged than ever to get to the viral stage, given the rise in mass media outlets and the onslaught of shorter messages."

What makes Feldmann's narrative believable is his inclusion of first-person accounts. His interviews with individuals who have actually succeeded in catalyzing social change range from social sector celebrities such as Scott Harrison, founder of charity: water, to passionate millennials on college campuses. And while they've all managed to garner a fair amount of public attention and inspire individuals to take action, their narratives also demonstrate that there are many ways to get there. Indeed, their stories reinforce a point that Feldmann makes from the beginning: empathy — a trait we all possess, regardless of age, race, or gender — is at the heart of all social movements.

To illustrate his point, Feldmann tells the story of a marketing campaign that asked Alaskans to donate some of the annual payout they receive from the Alaska Permanent Fund, an endowment funded by the state's mineral royalties, to a nonprofit of their choice. The campaign featured two different messages: "Make Alaska Better" and "Warm Your Heart." The latter resulted in a higher response rate of more than 30 percent than the former and a donation rate of 55 percent — proof, of sorts, that the "warm glow" feeling one gets from helping others isn't just something concocted by fundraising professionals to separate you from your hard-earned cash, but rather one of the key building blocks of any social movement.

Most Popular PhilanTopic Posts (February 2016)

A couple of infographics, a book review by Matt, a short Q&A with the MacArthur Foundation's Laurie Garduque, an oldie but goodie from Michael Edwards, and great posts from Blake Groves and Ann Canela — February's offerings here on PhilanTopic beautifully capture the breadth and multiplicity of the social sector. Now if we could only get it to snow....

• [Infographic] The 2016 Nonprofit Communications Trends Report (Kivi Leroux Miller)
• 5 Major Mistakes Nonprofits Make When Measuring Performance (Blake Groves)
• How to Double Online Giving in Six Months (Darian Rodriguez Heyman)
• [Infographic] Questions Nonprofits Should Ask to Assess Their Risk Management Practices (BDO)
• Valuing What We Can Measure or Measuring What We Value? (Michael Edwards)
• [Review] Getting Beyond Better: How Social Entrepreneurship Works (Matt Sinclair)
• Gen X and Millennial Women: Ready to Give in More Meaningful Ways (Ann Canela)
• 5 Questions for...Laurie Garduque, Director, Justice Reform, John D. and Catherine T. MacArthur Foundation (Mitch Nauffts)

What did you read/watch/listen to last month that made you think, got you riled up, or restored your faith in humanity? Share with the rest of us in the comments section below, or drop us a line at mfn@foundationcenter.org.

[Review] Getting Beyond Better: How Social Entrepreneurship Works

Changing the world is a lot like writing a novel: many people say they want to, but only a few actually accomplish their goal, and fewer still succeed in creating something that gets noticed.

In Getting Beyond Better: How Social Entrepreneurship Works, business strategist Roger L. Martin and Sally R. Osberg, president and CEO of the Skoll Foundation, provide an overview of the burgeoning field of social entrepreneurship and share the stories of several social entrepreneurs who have changed — and are changing — the world for the better. And, like the entrepreneurs they highlight — nearly all of whom have been recognized by the Skoll Foundation for their efforts — Martin and Osberg mostly succeed in their objectives, providing a definitional framework for the field, explaining the joys and challenges of the work, and finding compelling examples of people who have overcome those challenges.

Martin and Osberg define social entrepreneurship as direct action aimed at transforming, rather than incrementally improving, an existing system; in the process, a new equilibrium is created. Moreover, social entrepreneurs work in "ways that do not fit neatly into the traditional modes of government and business." Whereas businesses are constrained by a need to earn profits, and government-led change efforts are designed to provide services to citizens rather than cultivate new customers, social entrepreneurs are able to "[negotiate] these constraints. The creative combination of elements from both poles...is what enables [them] to build models designed for a particular context."

Through their work at the Skoll Foundation and the Skoll World Forum, Osberg and Martin have observed that transformative change involves four key stages: first, the social entrepreneur must understand the system she is trying to change; then, she must envision a future in which that system has been changed, build a model for achieving the change, and, finally, scale a solution.

It is not enough, for example, to be repulsed by a tradition such as foot binding or female genital cutting that has been standard practice in certain societies for centuries. Rather, the social entrepreneur "sets out to make sense of the problematic equilibrium itself: how did it come to be and why does it persist?" To do that, Martin and Osberg write, the social entrepreneur must "navigate three powerful tensions" with respect to the world they wish to change: abhorrence and appreciation; expertise and apprenticeship; and experimentation and commitment.